Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Developing stakeholder trust. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere.

Creativity 69

Creativity Storytelling Agency Journalism 69

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Seth’s Blog. HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Have you ever read a book that completely changed your life? And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

DECEMBER 27, 2022

He plans to pursue the fellowship from PRSA in 2023 while continuing to be a trusted resource to clients and contacts. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Create a resource for up-to-date information that’s user-friendly and dated. Embrace storytelling. COVID information fatigue is high. Now is the time to experiment.

Healthcare 98

Healthcare Communications Measurement Resources 98

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) Journal of Personality and Social Psychology, 95 (4), 810–825.

Publicity 52

Publicity eBook Ethics Resources 52

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Who cares and why?

Strategy 60

Strategy Media Pinterest Storytelling 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? It’s such a waste of resources. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five.

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

The Hoffman Agency

AUGUST 12, 2019

I’m glad puzzle pieces come in different shapes and sizes, and we’re not faced with the daunting task of creating a work of art without the resources needed. However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. .

Storytelling 28

Storytelling Trends Media Training Report 28

Solo PR Pro

AUGUST 18, 2015

If you couldn’t attend the conference in person, check out these summaries of sessions of particular interest to Solo PR Pros, which appeared on the FPRA blog : Solo Success Panel: Kellye Crane, Nate Long, Karen Swim and Ginger Broslat. Scipps School of Journalism at Ohio University. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. In case you missed #INBOUND19, check out the recap on our blog. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Read All About It! Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Doctor Spin

DECEMBER 3, 2023

Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. By using dynamic language with metaphors, jargon, contrasts, spin, and storytelling , leaders can tailor their messages to resonate with different groups, whether employees, stakeholders, or publics.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. With that in mind, funding storytelling should go beyond “we are expanding our sales and customer support teams,” to include details on technology innovations and growth (e.g., Unfortunately, this isn’t the case.

How To 149

How To B2B Pitching Storytelling 149

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? 18: The future of storytelling in healthcare communications. Ben: That’s brilliant, Chris.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 3 PR Trends in Tactics, Measurement and Organization.

Survey 97

Survey Media Relations Corporate Communications 97

NewsWhip

DECEMBER 5, 2019

Johnson will become CEO of Franklin Resources, Inc. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand. Katherine is a Content Strategist working at the confluence of journalism + marketing. Lisa Palmer will become CEO of Regency Centers Corporation on January 1, 2020.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Shift Communications

NOVEMBER 21, 2014

In an incendiary blog post, Forrester falsely claimed that “ Facebook has finally killed organic reach ,” in an effort to gain publicity for its report. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it. As with everything, moderation is key.

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

FEBRUARY 6, 2020

Today, their suite of resources (i.e. events, workshops, accreditation program, blog) help agencies take their performance to the next level. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Rock the Status Quo

SEPTEMBER 16, 2015

PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. Maybe throw a few extra questions into the interview exploring their expertise, saving the footage for later use or transcribing it into a blog post? Today is day one.

Pitching 100

Pitching Local Trends Interviews 100