Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Consider scaling your brand journalism strategy like HSBC.

Journalism 120

Journalism Strategy Brand Branding 120

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #2 will be announced next week. Wei Cai, UMASS at Amherst Undergraduate Student.

Video 352

Video Journalism Education Resources 352

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? First, there’s the resource issue. Those are resources very few brands have access to.

Journalism 140

Journalism Company Brand Branding 140

Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

Leadership 164

Leadership Blogging Storytelling SEO 164

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Diminished PR impact. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. A business or organization willing to commit finances, time and resources will make a great client. The Business Journals: Knowing what type of PR client you are helps you find the right agency.

Resources 135

Resources Pitching Journalism Agency 135

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

DECEMBER 4, 2023

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What would you drop and why? Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

Doctor Spin

OCTOBER 9, 2023

Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. Please support my blog by sharing it with other PR- and communication professionals. PR Resource: Perception Management Our perceptions of reality (click to enlarge).

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. 1840 af Søren Kierkegaard.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Doctor Spin

OCTOBER 9, 2023

Kirk Hallahan, Professor Emeritus, Journalism and Media Communication, Colorado State University , proposes five types of publics based on their knowledge and involvement: 1 Hallahan, K. Please support my blog by sharing it with other PR- and communication professionals. Inactive publics: The forgotten publics in public relations.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

DECEMBER 16, 2023

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. link] 2 Hao, L. Commercial Research. 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR works long work hours Some “57% of PR pros work more than 40 hours a week and nearly 80% work after hours at least once a week,” according to the State of PR and Journalism Salaries 2023 by Muck Rack.

B2B 108

B2B Survey Pitching Software 108

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. “PR When it happens, you’re in crisis mode, and media monitoring becomes crucial.

Ethics 98

Ethics Crisis Transportation Airlines 98

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Communications 150

Communications How To Case Study Community 150

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Landis PR

JUNE 6, 2022

50% of journalists get pitched 1-5 times per day, according to MuckRack’s 2022 State of Journalism Report. Always link to your client’s website, and if you have other resources that you’d like to point to (especially evidence that backs up your pitch), make sure to link to it! If you have a relevant statistic, use it!

Pitching 105

Pitching Media Relations Journalism Report 105

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Business CIPR corporate communications Crisis Communications CSR Journalism Media public relations Reputation Management'

Ethics 60

Ethics Journalism Banking Media 60

Doctor Spin

NOVEMBER 30, 2023

Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P. Journal of Personality and Social Psychology, 67, 382–394. PR Resource: Leon Festinger Leon Festinger. Cognitive dissonance.

Handbook 52

Handbook Journalism Comparison eBook 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

NewsWhip

JULY 6, 2023

The sophistication of AI-generated content has reached a level where it closely resembles human-created material, making it resource-intensive to identify manipulation. This highlights the ongoing importance of quality journalism in an era where AI-generated content can overwhelm and confuse audiences.

Social Media 78

Social Media Brand Branding Media 78

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Interviews 59

Interviews Media eBook Journalism 59

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Navy resources and was produced independently. Government, Department of Defense, Department of the Navy or the Department of Homeland Security.

Public Affairs 98

Public Affairs Publicity Journalism Study 98

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Doctor Spin

FEBRUARY 26, 2024

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. Please support my PR blog by sharing it with other communication professionals.

eBook 52

eBook Journalism Course Examples 52

Sword and the Script

JULY 27, 2021

A case for more media relations resources. Although investment remains the same in some organizations, it could be a point of leverage when asking for more resources if pros have been able to prove success over the past year with increased priorities. ‘If . – Michelle Garrett , PR consultant, Garrett Public Relations.

Media Relations 175

Media Relations Media Pitching Survey 175

Cision

JUNE 14, 2016

What I want to do in this post is share a list of resources that may help to develop new content ideas. When I shared this resource in the comments of a post, another reader shared that the information that Wordfence shared wasn’t discovered by the Wordfence folks but by a programmer on an industry-specific forum.

Google 120

Google Newspapers Trends Print 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. But what about your online newsroom? Comments I expanded on this a bit more on LinkedIn –.

How To 242

How To Survey Resources Social Media 242

Remote PR Jobs

SEPTEMBER 25, 2023

Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Blog posts, press releases and status updates should carry your brand persona. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

JUNE 6, 2023

A survey of 1,034 PR pros by Muck Rack found the top three challenges facing PR pros are getting responses from journalists (53%), having enough resources (48%) and demonstrating value to stakeholders (40%). Top challenges facing journalism. Or just reply to this message if you are a subscriber and receiving blog posts by email.

Survey 149

Survey Software B2B Pitching 149