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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 101
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Communicating Corporate Strategy & Vision to Investors

Presspage

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Request a demo with the Presspage team today - we’d love to show you how our powerful software can take you to the next level!

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few. I discovered.

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SaaS Link Building: Tips and Examples

Buzzstream

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Sites with an active blog Effort required to see results? Then, internally link your content to your money pages.

Examples 133
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. “In billion PR software market.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics 132
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Make case studies more visual.

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