5W PR

MAY 31, 2024

It can illustrate the company’s adherence to best practices, industry certifications, and continuous security audits. Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Communications Conversations

OCTOBER 28, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. It’s almost like social media folks have been in crisis mode for 2 straight years. With no end in sight.

Social Media 113

Social Media Industry Media Crisis 113

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Travelers share their experiences, photos, and videos on social media.

Tourism 88

Tourism Social Media Travel Marketing 88

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! Your blog is your community. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.

Social Media 163

Social Media Trends Media Creativity 163

Communications Conversations

SEPTEMBER 21, 2021

One easy thing: Highlight them here on this blog! So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. Not everyone has that.

Social Media 146

Social Media Marketing Media Insurance 146

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters.

Industry 78

Industry Marketing Storytelling Consumer 78

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. These connections are vital in an industry where patients entrust their well-being to healthcare providers.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content? Meanwhile, this content could increase trust in a brand.

Industry 88

Industry Social Media Community Consumer 88

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do you have a blog? Online and Social Media.

Publicity 225

Publicity Marketing YouTube Video 225

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

YouTube 95

YouTube Marketing Local Chemicals 95

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 16, 2024

They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues.

Industry 78

Industry Education Consumer Ethics 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. Targeting options, such as job title, company size, and industry, are also offered.

Advertising 97

Advertising Advertising Social Media Reddit 97

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 169

B2B Leadership Marketing Software 169

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. That means the right social media strategy will keep in mind that all of the social media accounts that the company operates are going to be updated regularly.

Social Media 88

Social Media Strategy Publicity Media 88

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. According to recent research, companies can get about five dollars worth of media value for every dollar that they spend on influencer marketing campaigns on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. Is PR Right for me? ”

Social Media 150

Social Media Communications Media Community 150

Ronn Torossian

MAY 6, 2019

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.”

Industry 150

Industry Creativity Social Media Blogging 150

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Find Industry Influencers. Get Involved in Social Chat.

Social Media 216

Social Media Media Knowledge Base Tools 216