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How to build a compelling business case for PR investments

Onclusive

Welcome back to our blog series about building a PR business case and securing the investment! How will we do it? Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. What are the benefits?

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How comprehensive and relevant is their media monitoring? Set your goals. Define your KPIs.

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How to Make your Messaging Stick

Onclusive

A/B testing for key messages: Track soundbites in a bucket against each other to optimize email marketing, social media, and key messaging materials by leveraging your top performing messages Collaborate with other teams, including marketing, product and human resources, helping them incorporate the winning messages into their strategies.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive.

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How to Get Quality Leads on Your Blog

Cision

Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. How to Collect Quality Leads for Your Blog.

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Uncertain Times: 12 Resources for Solo PR Pros

Solo PR Pro

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). If you've fallen on a tough time, feel uncertain or are on the precipice of starting your solo career but feeling nervous, we've rounded up some of our best resources for you to lean on.

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How to Prepare for CES 2024

5W PR

This can include blog posts, videos, or social media updates that highlight key moments and innovations. Budget constraints CES participation can be resource-intensive. Budget constraints may arise, so carefully allocate resources to prioritize high-impact activities.

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