Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact. But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Policies Employee 156

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google never really invested in FeedBurner , but even so, it was simple, and it worked.

Google 109

Google Tools Analytics Blogging 109

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Some are bad – causing Google or other search engines to penalize content. In fact, brands can actually improve SEO with a thoughtful PR program. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Steve Barrett on PR

APRIL 4, 2024

Owned media is increasingly being used in the tech sector by brands such as Microsoft, Apple, OpenAI and Google to push back aggressively on regulatory and reputational issues.

Company 98

Company Google Reputation Brand 98

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Correlate. Think with Google.

Google 98

Google Data Pitching Tools 98

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. It establishes a connection between an author and their work, whether a blog post, social media post, or website page. Why Is Authorship So Important For Travel Brands?

Travel 52

Travel Brand Branding Guidelines 52

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. But they can be costly too. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Why your online reputation matters and how ReputationGrower helps you protect it.

Brand 234

Brand Branding Reputation Crisis 234

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content.

Google 40

Google Radio Mobile Analysis 40

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content.

Google 40

Google Radio Mobile Analysis 40

Flack's Revenge

MAY 28, 2021

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. But a challenge is wading through Google alerts triggered by report mills, like (I’m assuming) this one (in the area of quantum computing). From Pixabay.

Report 177

Report Interviews Google Reputation 177

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

David PR Group

FEBRUARY 8, 2018

A few negative articles and blog posts threw a sure-thing contract into jeopardy. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation. This can be as simple as setting Google alerts to more comprehensive media monitoring systems. No reputation is a bad reputation.

Reputation 44

Reputation Groups System Social Media 44

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation?

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. With so many on board with the phenomena that is gaming, it’s no longer a case of getting people to buy in.

Reputation 100

Reputation Industry Sports Technology 100

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.

Reputation 48

Reputation How To Google Employee 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years.

SEO 227

SEO Agency Reputation Policies 227

PR in High Definition

MAY 28, 2019

Amazon, Google… so many of the big guys have suffered recently. Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout.

Reputation 48

Reputation Employee Google Internal 48

5W PR

MAY 22, 2023

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Businesses can leverage expertise and reputation by partnering with others.

Industry 88

Industry Reputation Education Training 88

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

JULY 4, 2023

This helps to build the center’s digital reputation and stay connected to the preferences and needs of those who are trying to learn how to find help for mental health issues online. Encourage online reviews Prompt the patients to leave reviews on platforms such as Google or Yelp.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

The Stalwart Blog

SEPTEMBER 24, 2019

I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. I think a lot of people get really sucked into some of the quick fix brand reputation, do-it-yourself platforms that are out there.

Google 79

Google Reputation Web Blogging 79

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation?

Reputation 48

Reputation Employee Leadership Product Launch 48

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

David PR Group

MAY 27, 2015

Employers may instantly check credentials by using Google searches, and they’re looking for a lot more than proof of matriculation. You Will Be Googled. You will be Googled. I have seen statistics stating that 77%–90% of employers research applicants online, and they don’t stop with Google. Online rep self-help.

Google 40

Google Reputation Privacy Fashion 40