Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. 2) Where is the topic going viral? How do you identify what’s trending? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Cision

DECEMBER 26, 2017

To make the most of a sage persona, create a long-form content blog to generate traffic. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. If your brand is a jester, too, leverage your reputation as a comedian in your social media posts. The Jester. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. Tools like Google Alerts and Hootsuite can be helpful for this. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. Tools like Google Alerts and Hootsuite can be helpful for this. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Few companies have done really well during this period. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 136

Tools Publicity Measurement SEO 136

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. These are: Improving a client website’s rankings. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. The smart folks at Google figured it out and have since implemented ongoing changes which favor, yep you guessed it, original, meaningful content. –John. Author: John P.

Storytelling 81

Storytelling Marketing Viral Energy 81

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You can curate a positive reputation as a brand that always answers back. You’ll do this with the help of Google Analytics.).

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. That means they are circulating via email and internet blogs at lightening [sic] speed. Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion.

Social Media 111

Social Media Reddit Media Facebook 111

Flatiron Communications

NOVEMBER 28, 2018

Later that day, the company’s abbreviated blog post went up. It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a The stock tanked, but more importantly so did Facebook’s already sullied reputation.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. Google returns 29 million pages. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Always ensure you use a reputable source that is as unbiased as possible. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164