Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. A blogger from some tech company’s blog will always be included. Employee engagement. Acquisition still in play.

Brand 149

Brand Branding Reddit Pitching 149

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. To stay updated with the top brand stories of each month, read September’s blog here. Tyson Foods joins list of companies leaving Chicago.

Twitter 148

Twitter Brand Branding Retail 148

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

Presspage

FEBRUARY 8, 2024

From investors to employees, everyone's demanding action. However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework. Request a demo with the Presspage team today - we’d love to show you how our powerful software can help you redefine success.

Report 109

Report Government Financial Trends 109

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What are some examples of technology vendors developing public relations software? What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. However, they are a sizable company with 1,000 or so employees.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Jennifer Tomlinson | Qorus Software. Do you blog regularly? Every employee needs media training.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. “In billion PR software market.

Software 93

Software Banking Technology Data 93

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? Catch up time in AI.

Company 150

Company Tools Technology Software 150

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We want to see who blogs or has contributed pieces to on-campus pubs. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Blog: Code of PR Ethics? Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Plus, you’ll be able to identify the internal thought leaders in your organization. Integrated social strategies also require integrated social tools.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

JULY 10, 2017

Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance. Content creation : Blogging and gated content were built on HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Cision

DECEMBER 9, 2015

the moment you publish anything , say, a SlideShare or blog post, it comes under copyright for the duration of your life, plus 70 years. Create an internal wiki that houses up-to-date information and resources. Also involve executives, managers and other influential employees. Use alerts and social listening software.

How To 120

How To Training Education Creativity 120

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Each time an employee gets replaced, knowledge is lost. Change isn’t easy.

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Marketing software company Hubspot’s recent feud with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. To recap, Lyons is a 52-year-old technology writer known for the Fake Steve Jobs blog and his work at Newsweek. It also offers some learnings for communicators. ” Ouch.

How To 120

How To Reputation LinkedIn Software 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40