Blogging, Digital PR, Measurement and Media Relations

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Work out ways to make your efforts and progress visible.

Measurement

Measurement Communications Crisis Communications Crisis

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. PR tech briefs and mentions Mobile app for Notified PR platform. Reddit data.

Reddit Software B2B Technology

Public Relations vs Marketing

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity

Publicity Marketing eBook Public Affairs

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership

Leadership SEO Measurement Reputation

PR Coverage May have a Bigger Influence on SEO than Links

Sword and the Script

FEBRUARY 23, 2021

There are several important changes he conveys in his presentation about which PR professionals should be aware. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Many of the PR media monitoring tools use domain authority as a measure of coverage quality.

SEO

SEO Engineering Google Study

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government

Government Measurement Groups Corporate

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community

Community Conference Measurement Media Relations

Here’s Where Communicators are Hoping to Invest More Resources

PR News

OCTOBER 24, 2018

,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources

Resources Communications Leadership Employee

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. 7: 95% of Blogs Fail. Advice: get some one-to-one blogging training.

Social Media

Social Media SEO Media Local

Proving Your Success in Public Relations

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity

Publicity Insurance Insurance Healthcare

Let’s Make Public Relations More Relevant

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity

Publicity Pitching Media Relations Blogging

28 Observations from 28 Months as a Solo PR

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. As well as blogs.

Digital PR

Digital PR SEO Small Business Blogging

The Value Of A Global PR Network

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency

Agency Internal International Meeting

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Hotels

Hotels Conference Analytics Sports

Make PR Great Again.

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Pitching

Pitching Media Relations Blogging Communications

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand

Brand Branding Publicity Fashion

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

DECEMBER 5, 2018

Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. PR companies will be able to work with businesses to measure the success of their strategies along the way and improve the chances of long-term success.

Consumer

Consumer Publicity Marketing How To

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

NOVEMBER 7, 2016

Six Questions to Ponder Now appeared first on PR News Blog. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued. The post Do Your 3 Search Words Suck?

Google

Google Course Blogging Industry

The Big Rethink for Communicators Ready for Real Change

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

Communications

Communications Blogging Crisis Management Employee

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

FEBRUARY 26, 2018

The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog. It’s on you to get your head around these trends and make something of them. Two influential communicators shared their… Continued.

Trends

Trends Communications Blogging Digital PR

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To

How To Writing Blogging Crisis Management

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

SEPTEMBER 17, 2017

appeared first on PR News Blog. Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk?

Communications

Communications Blogging Crisis Management Digital PR

Got an Extra $250k in Your PR Budget?

PR News

JULY 5, 2017

The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie. But when pushed, they usually say they’d spend the extra mil on… Continued.

Blogging

Blogging Digital PR Measurement Analytics

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership

Leadership Communications Blogging Brand

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Digital PR' Good stuff, Cyberalert!

eBook

eBook Digital PR Handbook Content Marketing

Extreme Calendaring: Here’s How to Boost Productivity Now

PR News

JANUARY 3, 2017

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued.

How To

How To Blogging Digital PR Internal

Communicators Need to Find Their Voice to Better Define Their Value

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. That, at least, is what… Continued.

Communications

Communications Meeting Blogging Crisis Management

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Its site provides a true depiction of contemporary media, as well as tips and tricks. Share Tweet Share.

Blogging

Blogging Education Resources Creativity

The F Word: It’s Time to Make Your Move

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. If only it were easy to fail successfully.

Blogging

Blogging Crisis Management Digital PR Internal

9 Great Ideas from Award-Winning Communicators

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued.

Communications

Communications Community Blogging Brand

The 2 Things You Need to Know Now About Social Media

PR News

MARCH 28, 2017

The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued.

Social Media

Social Media Media Blogging Resources

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Now is the time to plan for 2024.

Strategy

Strategy Company Communications Construction

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Media relations.

Agency

Agency Publicity Public Affairs Crisis Communications

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Publish employee posts on the corporate blog.

Corporate

Corporate Leadership Brand Branding

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics

Analytics Content Marketing Measurement Advertising

How to Get On in New Communications: Be Nice

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. “At the time, I was working with FT Press on a book called PR 2.0: Still reading? I wrote: 1.

Communications

Communications How To Blogging Content Marketing

How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising

Advertising Advertising B2B Facebook

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. An example media relations workflow is set out below.

How To

How To Software System Employee

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing

Marketing Content Marketing Storytelling B2B

Essential Guide To Effective Communication Measurement For CMOs

Today, we say goodbye to HARO [PR Tech Sum 52]

Trending Sources

Public Relations vs Marketing

Unlocking Revenue Potential With The Power Of PR

PR Coverage May have a Bigger Influence on SEO than Links

Event Sustainability — The Triple Bottom Line

2018: The Year the Community and Conversation Influencer Model Got Real

Here’s Where Communicators are Hoping to Invest More Resources

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

Proving Your Success in Public Relations

Let’s Make Public Relations More Relevant

28 Observations from 28 Months as a Solo PR

The Value Of A Global PR Network

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Make PR Great Again.

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

Do Your 3 Search Words Suck? Six Questions to Ponder Now

The Big Rethink for Communicators Ready for Real Change

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

Is Integrated Communications the Holy Grail or Just Cheap Talk?

Got an Extra $250k in Your PR Budget?

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Extreme Calendaring: Here’s How to Boost Productivity Now

Communicators Need to Find Their Voice to Better Define Their Value

7 PR Blogs You Should Be Following

The F Word: It’s Time to Make Your Move

9 Great Ideas from Award-Winning Communicators

The 2 Things You Need to Know Now About Social Media

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

The Public Relations Agency: Your Secret Weapon

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

PR on a Budget: 10 Tips for Smarter Spending and Better Results

How to Get On in New Communications: Be Nice

How to Set Up a B2B Facebook Advertising Campaign

How to modernize your PR team workflow – The Essential Guide

Will Generative AI Replace Marketers and Content Creators?

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