Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local.

Print 120

Print How To Local Customer Service 120

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. How do brands decide who to target when there are so many users and networks to choose from?

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

5W PR

APRIL 4, 2017

Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Have free drop-off and pick-up service to a nearby amusement park or other activity. The post All Hotels Need a PR Plan appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Hotels 74

Hotels Local Travel Social Media 74

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Local news and indy journalism more trusted. “I How has it changed?

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters.

Customer Service 61

Customer Service Writing Financial Local 61

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Some of your local TV stations kind of do the same thing, usually at the end of the segment.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. Better Business Bureau has contact information for many local businesses.

How To 83

How To LinkedIn Tools Google 83

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Training Course Social Media 150

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Barokas

MARCH 22, 2018

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. We managed The Shop’s social platforms, which became the company’s main channel for customer service.

Public Affairs 49

Public Affairs Sports Engineering Local 49

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Bad Pitch Blog

JUNE 8, 2011

When he was charged for a third bag, he decided to alert a local newspaper. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. Jet Blue is a stand out in using social media to spot customer service issues, including being stranded on the tarmac.

Airlines 64

Airlines Customer Service Travel Policies 64

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number.

Crisis 68

Crisis Customer Service Video Financial 68

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

SEPTEMBER 16, 2017

It can also cope with questions about finding local businesses and restaurants, going to the cinema and telling you about local travel information. Some of the skills I’m using so far are: Big Sky – an ultra local weather forecast “Currently it is 14 degrees with light rain for the hour…”. Idea 2 – Create your own Alexa skills.

Google 110

Google Corporate Local Privacy 110

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

AUGUST 27, 2019

If it’s an unhappy customer, then should you pass it on to customer services? Local teams: Giving a timely and considered reply can be tricky. In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are? Similarly, is this something that has been a problem in the past?

Crisis 72

Crisis How To Newspapers Reputation 72

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. She always improves my work.

Government 103

Government Education Print Ethics 103

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Recently, however, I’ve found myself on LinkedIn.com — one of many professional networking services — reconnecting with old business contacts, as well as old high school classmates who have moved onto jobs in my industry. Collaborate With Your Customers. Let the media know.

Web 40

Web Pitching Local Report 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Most services use Nielsen or ComScore to report viewers, but got help you if you have data from both because their numbers can vary dramatically. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Oh, one other thing: my blog = my sandbox. Lets play.

Social Media 61

Social Media Media Crisis Energy 61

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). Blog : A company blog is a mission-critical element of any effective content strategy. Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. Service: To Delight Your Customer ….

Marketing 40

Marketing Tools Data Report 40

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Unfortunately the same isn’t true for local media. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. These pages are typically found on library sites, educational websites, and local government websites. Then, guest blogging, where you write valuable articles for other websites.

Google 71

Google Infographics Pitching Resources 71

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Sometimes that means taking care of their customer service needs. And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!).

Insurance 60

Insurance Insurance Social Media Corporate 60

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40