Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on LinkedIn.

Small Business 52

Small Business Social Media Radio Media 52

Prohibition

MARCH 5, 2020

Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. As a blog post on Hoostsuite states, social listening tools allow you to “Tweak your strategy in real-time.” Be Responsive. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. Finally, it’s also helpful to be specific on context, if there’s any, to get better results.

Automotive 80

Automotive Training Customer Service Data 80

Landis PR

DECEMBER 13, 2021

How did you hear about us?”. This is a classic customer service line, but it also serves a specific purpose. Quantifying how a customer heard about a company/product/service at the salesperson level can inform marketing where their marketing spend is most efficient. How can PR help with lead generation?

Customer Service 52

Customer Service Data Software B2B 52

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Blog Valentines That Make Business Sense. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses. So instead, I put together a Listly list (my new favorite toy!)

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. How to Apologize Like a Boss.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Buzzstream

JANUARY 5, 2024

Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. But it’s still incredibly effective if you know where and how to look. To find a contact’s email address on LinkedIn, go to the Contact Info section on their profile page.

How To 83

How To LinkedIn Tools Google 83

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

MAY 19, 2014

Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. Ken Muller shares a personal experience where automation enhanced his customer service experience. How to Ask for Guest Bloggers Without the Awkwardness. 5 Tips to Build Confidence.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

AUGUST 5, 2015

Do customer service on Snapchat? Once you know what you want to measure, you go back to see how you can accomplish this. Author information Jim Dougherty writer at leaderswest digital marketing journal Jim Dougherty writes about content and social media at leaderswest.com, and is a frequent contributor to the Cision blog.

Measurement 40

Measurement How To Marketing Engineering 40

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR 20/20

JANUARY 15, 2019

Start by ironing out your company’s dream clients/customers. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Swap written content for video on blogs and landing pages.

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 19, 2017

Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. If you’re not blogging, you’re missing out on a massive readership and eventual sales. This intel is key for benchmarking, and to see how we compare against competitors.

Marketing 40

Marketing Tools Data Report 40

Beyond PR

AUGUST 31, 2016

How to Create and Manage an Influencer Marketing Program. The same is true for your customers. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Social Video: How Companies are Succeeding with Videos on Facebook.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Here’s a post from the Streak blog that explains these features.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett. Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Talking Points. The reputation and risk landscape| Jump to text. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Why is Open Community important for public relations?

Community 82

Community Publicity Web Social Media 82

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Build out your LinkedIn company page and regularly post news to it. Take a fresh look at your blog. If you don’t have a blog, start one now and post AT LEAST twice a week.

Agency 100

Agency Survey Customer Service Engineering 100

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Stuart Bruce

SEPTEMBER 14, 2015

They might and should be trying to improve how they measure the results and value, but that’s totally different to measuring return on investment which has such a specific meaning that it’s nigh on impossible to genuinely measure ROI of PR. These people didn’t learn it from a blog. They practised and have trainers.

Digital PR 60

Digital PR Training Report Social Media 60

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. So how do you get the edge? Would you open it?

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

APRIL 10, 2013

” And you can let them know how to contact you if it’s urgent, etc. They also have really good customer service. Honorable mention: Rapportive , which would give you a snapshot of whoever you were emailing, including their last few tweets and links to their LinkedIn profiles, etc. Time tracking and invoicing.

Tools 105

Tools Skype Google LinkedIn 105

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. Moreover, only 31% are on LinkedIn, down 22% from the same time last year. Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. Consider a C-level blog.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .

Travel 79

Travel Case Study Creativity Advertising 79

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! How can you do this? No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen.

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) While it is an amazing tool – it won’t tell you exactly how to change hearts and minds or reach your audience. “I think what fuzzy line still remains between paid, owned and earned (plus shared) will continue to fade.

Social Media 96

Social Media Marketing Media Creativity 96