5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. The answer lies in understanding the evolved traveler. Clarity, speed, and secure payment options are non-negotiable.

Travel 78

Travel Consumer Strategy Tourism 78

Barokas

MARCH 23, 2018

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. MailChimp, 73.2k

Instagram 128

Instagram B2B Company Creativity 128

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Polaris

SEPTEMBER 18, 2015

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers (and counting).

Video 148

Video Brand Branding Instagram 148

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Are blog subscribers better?

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. In fact, one in five stories on Instagram gets a direct message from its viewers.

Instagram 60

Instagram Analytics Advertising Advertising 60

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Essentially, Instagram marketing is like using the popularity of a pre-established profile to springboard a company’s online efforts.

Instagram 60

Instagram Marketing Advertising Advertising 60

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. It includes blog posts, photos, videos, reviews, and social media posts. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. But it is 100% pay-to-play; and if I can get the same if not greater engagement organically on Instagram, why even bother with Facebook? I will share from Instagram to Facebook.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers. engagements.

Brand 78

Brand Branding Instagram Social Media 78

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. It didn’t live up to its brand."

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

MARCH 10, 2023

However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Holiday spirit Brands can still enjoy the high level of consumer interest while maximizing their marketing efforts and bolstering sales on the holiday.

Marketing 88

Marketing Pinterest Consumer Creativity 88

5W PR

MAY 10, 2023

HOW will attract digital leaders who burn with talent and the desire to reach and touch consumers by using emotional connections and technology-led insights.” and follow us on Instagram , Twitter and TikTok. The post 5W Launches New Digital Agency, HOW appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Agency 88

Agency B2C B2B Journalism 88

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Photo courtesy of Pixels.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way. Personalized experiences These days, consumers expect personalized experiences.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It is similar to Messenger or WhatsApp and offers various apps to communicate.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

Industry 78

Industry Marketing Storytelling Consumer 78

Ronn Torossian

MAY 2, 2016

Find their Facebook / Twitter or Instagram page. Now more than ever, consumers are looking for access and information to fuel their purchase decisions and social … READ MORE ». Now more than ever, consumers are looking for access and information to fuel their purchase decisions and social … READ MORE ».

Social Media 150

Social Media Media Instagram Facebook 150

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers. ”, says 5WPR CEO Ronn Torossian.

Brand 60

Brand Branding B2C B2B 60

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. Consumers are increasingly concerned about the environmental impact of their purchases.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. Instagram, on the other hand, saw declines in only eight of the 35 industries.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

OCTOBER 23, 2017

What’s missing is the why behind consumers interacting with a piece of content. And that emotional response is what gets consumers to take action. Of course, every type of marketing asset or program (website, digital ads, social posts, blog posts, etc.) Creative and Content Go Hand-In-Hand. percent in about two months.

Creativity 149

Creativity Marketing Media Analytics 149

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59

Radio Pinterest Television Government 59

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. ” The piece created a stir, and many others quickly covered the story.

Leadership 282

Leadership Social Media Trends Facebook 282

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. TikTok is set to launch a radio station.

Social Media 62

Social Media Trends Pinterest Radio 62

Cision

DECEMBER 6, 2016

As consumers prioritize health and wellness, they’re more inclined to look for information from someone who feels like a trusted friend than a public figure. Rachel Mansfield is one healthy living blogger and Instagram influencer who has promoted food and beverage brands on her platform. Influencers Are the New Celebrities.

Brand 120

Brand Branding Marketing Instagram 120

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. Real customers share their positive experiences.

Brand 78

Brand Branding How To Analytics 78