Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Schiphol shares its lessons learned.

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Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

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Analysis Tools Policies Reputation 370

Melissa Agnes

AUGUST 6, 2014

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.

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Crisis Communications Crisis Communications Training 273

Ronn Torossian

DECEMBER 29, 2015

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. One of the most effective?

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Consumer Fashion Blogging Company 150

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Airlines Crisis Communications Case Study 84

The Stalwart Blog

JANUARY 12, 2020

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. I also want to take this from a Crisis PR standpoint. Nowadays, it’s not just merely the loss and trust of consumers, which is bad enough. The stakes are even higher than they were before.

Privacy 78

Privacy Web Crisis Crisis Communications 78

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. This blog post answers the questions I get asked most frequently, along with some added comments and insights. So, you wanna be a crisis management professional?

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Crisis Management Crisis Skype Case Study 186

5W PR

MARCH 15, 2024

This nugget of wisdom applies to both cybersecurity and crisis communication. Swift, open communication during a crisis can shift the narrative, while silence stokes fear and erodes credibility. Collaboration Collaborate with industry groups, regulators, and consumer protection agencies to build trust.

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Publicity Construction Data Crisis Communications 146

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

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Crisis Crisis Communications Journalism YouTube 120

PR News

OCTOBER 11, 2018

8 blog post? In “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” the search engine leader says, among other things, it’s phasing out Google+.… The post Poorly Written Blog Post Hides Google+ Data Breach appeared first on PR News Blog. … Continued.

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Google Data Blogging Engineering 105

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash. But smaller businesses aren’t immune and have been targeted too.

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Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash. But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Company Crisis Communications Crisis Management 68

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Benchmarks for a crisis? Wait, what?

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Crisis Communications Crisis Measurement Communications 90

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

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Crisis Brand Branding Crisis Communications 52

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Companies can leverage consumer feedback in a few different ways.

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Brand Branding Crisis Communications Healthcare 78

PR in High Definition

APRIL 23, 2020

Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? In fact, new research from Epsilon – Conversant and CJ Affiliate shows that almost half of all consumers have received poorly-timed or inappropriate marketing messages over the first two weeks of lockdown.

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Crisis Communications Airlines Web 71

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. But Canadian brands’ swift and decisive reaction to the crisis made sure they, at least, wouldn’t go down with it. . Hockey Canada seems to be a sinking ship.

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Brand Branding Sports Crisis 148

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

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Conference Nonprofit Education Healthcare 78

5W PR

JANUARY 1, 2023

Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Reputation Corporate Policies Ethics 158

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis.

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Marketing Newspapers Print Local 106

Ronn Torossian

OCTOBER 20, 2014

For the average consumer, the difference [.]. The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog. Communication PR Crisis PR Ronn Torossian' When it comes down to it, most people don’t quibble about their shipping preference.

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Crisis Consumer Blogging Communications 220

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. What can B2B marketers focus upon during this time of crisis? So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend. Any final words to B2B marketers coping with this crisis?

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B2B Interviews Crisis Trade Shows 71

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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Instagram Crisis Local Privacy 98

Flack's Revenge

MARCH 30, 2020

No one knows for sure when the crisis will end. Despite the first tip, Sword & Script blogger Frank Strong reckons that this may be a crisis that defies the usual advice to over-communicate : Customers don’t need 500 emails from vendors telling them to wash their hands. Hey, where is everybody? It sure is quiet.

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Crisis Pitching Airlines Technology 199

5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. It is about establishing trust with consumers. It doesn’t just make sure that a brand is seen, it makes it known.

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Digital PR Crisis Communications Crisis SEO 60

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Crisis PRStudChat Crisis PR Halloween PR Nightmares'

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Crisis Twitter Community Conference 312

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

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Media Training Crisis Communications Conference Training 397

5W PR

MARCH 6, 2024

Consumers aren’t just customers, they’re digital citizens demanding transparency and accountability. Crisis The art that security PR needs to master is crafting clear, concise, and empathetic messages that acknowledge the incident, explain the plan, and show genuine concern.

Privacy 78

Privacy Data Education Tools 78

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Companies should have a crisis communication plan in place to quickly and effectively respond to any false information.

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Brand Branding Crisis Communications Reputation 88

5W PR

MAY 26, 2022

Labels like that help consumers better understand where the products their purchase have been made, as well as other details regarding their ingredients, and more. Crisis Navigation. The post Cannabis Tech Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Strategy Publicity Crisis Analysis 88

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation. The focus is on creating compelling messages that encourage consumers to purchase. Some organisations have both—and sometimes, they operate as one unit.

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Publicity Marketing eBook Public Affairs 52

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? There will always be a limited number of human eyes available to consume or engage with AI-generated media. Probably not.

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Product Launch Print Measurement Consumer 78

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

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Product Launch Crisis Management Agency Social Media 62

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Crisis Management. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Reputation Crisis Product Launch Crisis Management 88

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

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Communications How To Corporate Training 52