ImPRessions - Crenshaw Communications

AUGUST 26, 2019

More than automation of the social content that’s posted for a brand, services like BuzzSumo can help PR strategists locate the right influencers by searching relevant topics in far less time and in greater detail than an old-style manual search. Nail the right database for media research. This is the most important one for PR agencies.

Pitching 136

Pitching Tools Agency Resources 136

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Early posts on Marketing AI Institute’s blog. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? So, given the results which one is better – PR or content marketing

Study 61

Study Survey B2B Advertising 61

Burrelles Fresh Ideas

JULY 11, 2023

“Dadfluencers” are individuals who have gained popularity and influence on social media platforms by sharing content related to fatherhood, parenting, and family life. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Brand 55

Brand Branding Instagram Community 55

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Part of a sales enablement team.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Content Factors. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Take Notes and Highlight Key Ideas.

Conference 62

Conference Marketing Local Advertising 62

ISEBOX

OCTOBER 25, 2016

You’ve included images, video, audio and/or documents to make it easier for journalists to run with your story. Journo Kate who writes for non-techy consumers. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? Your SEO is on fleek. We said that. You’re welcome.) Well, let us catch you up!

SEO 70

SEO Writing Engineering System 70

MaccaPR

APRIL 2, 2015

Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. This includes all social posts and blog posts. Your brands'' consumers are no different. Take into account what your consumers are searching for.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. What is Intelligent Content?

Writing 72

Writing eBook Case Study System 72

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. He’s my guest on the first Off Script Q&A of 2019.

Brand 78

Brand Branding Banking Consumer 78

PR 20/20

JULY 9, 2020

Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content, comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 93

Healthcare Content Marketing Industry Trends 93

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content , comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. If your content doesn’t have an evident emotion, try to narrow it down. YOUR INDUSTRY + data.

Survey 90

Survey How To Reddit Pitching 90

PR 20/20

FEBRUARY 28, 2019

consumers are used to ordering anything they want in one click and it arrives in two hours, or emails are delivered at the most optimized times with the help of artificial intelligence ), why do we expect that a static PDF ebook will be enough to excite our audiences? From an interactive content standpoint, BuzzFeed has found success.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

AUGUST 23, 2018

As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking. Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.".

Examples 28

Examples Healthcare SEO Internal 28

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Talk about content fatigue.for both the writer and reader alike. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Document this workflow overview. Choose workflow experiments.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168