Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 139

Study Media Relations Media Measurement 139

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Think about how much work that is: try writing a blog post every day – then add two more.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. Photo credit: Pixabay ( CC0 1.0 ) .

B2B 60

B2B Blogging How To Media 60

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. A follow up blog post by PR 2.0 Is PR Right for me?” Read more.

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

David PR Group

JUNE 27, 2014

In Miami, Uber and Lyft took nontraditional approaches to PR and community relations. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. To its credit, Uber did start a Miami page on its blog site. Yes, that’s billion with a “b.”.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 90

Agency Energy Crisis Management Industry 90

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 86

Industry Media Technology Employee 86

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A secondary benefit of a distribution email for media is you can put it on your press releases.

Company 99

Company Survey Pitching Report 99

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Influencer relations – media relations is giving way to influencer relations with practitioners working across earned and paid activity.

Publicity 111

Publicity Survey Measurement Community 111

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important.

Pitching 120

Pitching How To Sports Web 120

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. And Other Key Blogging Statistics You Should Know].

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. PR tech mentions. New PR tech.

Pitching 89

Pitching Report Software Survey 89

Cision

JULY 26, 2016

(LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. Presspage rolls Media Inquiries.

Technology 81

Technology Company Analytics Writing 81

Solo PR Pro

OCTOBER 26, 2021

How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? It was born from the understanding that media relations professionals are always trying to figure out how best to reach journalists and understand their preferences.

Pitching 112

Pitching Twitter Tools Community 112

Landis PR

FEBRUARY 27, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Ieva Naujalyte – Adverum. For the original blog, please visit here. Loneliness, isolation, confrontation, lack of community, and unity have all become normalized. Photo courtesy of Pixabay. Inflation is skyrocketing.

Communications 52

Communications Education Google Corporate 52

5W PR

MARCH 27, 2017

The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever. Familiarity with this sort of technology should not be taken for granted. Therefore, a strong presence on social media is essential for any consumer electronics business. Size of demographic. Reputation.

Consumer 102

Consumer Reputation System Community 102

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 105

How To Fashion Banking Industry 105

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Barokas

MAY 31, 2017

In a recent blog post, we declared we give a s**t with the launch of our Corporate Social Responsibility program. Over the last two years, we’ve also had the opportunity to educate the market on the technology behind Splash’s water filtration system, which removes 99.999% of bio-contaminants and bad tastes and odors from water.

Corporate 60

Corporate System Education Blogging 60