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Blogging Tips for PR Pros

Deirdre Breakenridge

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282
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Part II: Finding The Time To Treat Every Meeting Like a First Interview

Deirdre Breakenridge

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion.

Meeting 341
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How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120
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Interview with Larry Kim

Critical Mention

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Facebook Messenger. Larry: That’s easy.

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Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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How to Create Content Fast – Create one month of content in a day

PR for Anyone

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Interview a customer. Share your favorite place in the community. Welcome a new business in the community. Do a Facebook Live. I want to make it easy for you.