PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Or, at the very least, are funny like this video from career blog Snagajob.

Storytelling 149

Storytelling Data Insurance Insurance 149

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. However, the key to effective beauty marketing with influencers in today’s saturated market is authenticity. When influencers are genuinely excited about a product or brand, their enthusiasm is contagious.

Industry 78

Industry Marketing Storytelling Consumer 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. The main character of an engaging blog might be the writer, an expert or a PR professional, for example. The main character of an engaging blog might be the writer, an expert or a PR professional, for example.

Storytelling 137

Storytelling Film Blogging Video 137

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands.

Brand 78

Brand Branding Consumer Television 78

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Steve Barrett on PR

FEBRUARY 26, 2021

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Communications 174

Communications Storytelling Marketing Brand 174

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? Together, we will.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Authentic storytelling Influencers excel at storytelling.

Social Media 78

Social Media Media Storytelling Creativity 78

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. Uncertainty led to hiring freezes right across the market.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human.

Brand 156

Brand Branding How To Storytelling 156

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops.

Storytelling 120

Storytelling Survey Corporate Course 120

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JUNE 7, 2021

WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. Multimedia features and storytelling techniques can be used to create striking content. If it’s a beauty brand, it can send potential customers texts about beauty routines.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120