Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Using Clear and Simple Language Brands must use clear and simple language when communicating price increases. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

Brand 99

Brand Branding How To SEO 99

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. It’s common practice to use them in the title and a few times across the piece.

Brand 88

Brand Branding SEO How To 88

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. How can you make them care? Match voice to the publication or blog. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Inbound PR

NOVEMBER 27, 2018

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

Infographics 48

Infographics How To Internal International 48

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand.

Infographics 283

Infographics Consumer Video Examples 283

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Redefine your brand vision.

Blogging 51

Blogging Brand Branding How To 51

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. A user clicks into our blog home and then the featured quality links post. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Trolls also like blogs and social media channels. Get the free infographic!

Brand 120

Brand Branding Crisis Crisis Communications 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Here’s how to accomplish just that. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Craft surveys that will work hard for you. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. The next question is how can brands, publishers and advertisers benefit from content discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. There are myriad ways in which personas can be leveraged to the advantage of brands.

How To 120

How To Tools Viral Exercises 120

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust?

How To 98

How To Ethics SEO Guidelines 98

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Frederik Vincx

JULY 17, 2023

How might we increase the sense of home for care home residents? Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. How to avoid this? Frederik is a rare breed.

Software 78

Software System Training Enterprise 78