The Resolution Blog

MARCH 22, 2019

In this post, we’re going to take a look at the direct impact your coverage has and why you should consider the lifetime value of a customer rather than just write them off as a one-off buyer. What is Direct Lifetime Value (DLV)? And editorial content is more important than ever in the user journey.

Measurement 120

Measurement Google Examples Data 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Why this “standard” approach to SEO no longer works. So what’s the outcome? Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach.

SEO 118

SEO Strategy Brand Branding 118

The Proactive Report

JUNE 17, 2018

Why are these brands so content focused? They know that content powers the customer journey. As they progress along the journey they read a lot of content – 114 pieces on average, according to Forrester. What has changed is how you do it. Consumers have access to a wealth of information. 10X Content.

B2C 157

B2C Study Exercises Sports 157

The Resolution Blog

FEBRUARY 25, 2019

Iliyana, can you give us a summary of what inbound means? It’s using your own channels (like your blog and social media) to attract people to your business. But, what I’ve discovered is PR people don’t rely on other areas of work where they can leverage that kind of content to attract different stakeholders. It’s two-fold.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Every year I pour over dozens (hundreds?)

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

AUGUST 17, 2019

I want clients, prospects, peers and superiors to understand what I’m doing and why. When people understand what I’m doing and why they become better advocates for the purpose and value the service so much more. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%.

Study 61

Study Survey B2B Advertising 61

Victorious PR

AUGUST 18, 2022

But why might a startup need press? Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. Back to the issue at hand: Why does a startup need PR? The Six Kinds of Startups and Why Each Need PR.

Real Estate 52

Real Estate Small Business Agency Google 52

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now. Below I’ve overviewed the five main steps we took (along with the subtasks in each), and what we discovered along the way.

Web 60

Web Internal International Storytelling 60

Sword and the Script

AUGUST 29, 2017

While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. 90% of respondents said thought leadership was important or very important and spent upwards of an hour or more each week with such content.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

OCTOBER 24, 2017

In a separate, but related conversation, my friend Rich Young made an observation that seems appropriate here: “For all the valuable intel shared among marketing pros on marketing tech stacks, content marketing strategies, inbound tactics, customer personas, and the buyer’s journey – let’s not forget the power of quick response.”.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

FEBRUARY 7, 2019

Q: What are your day-to-day responsibilities as CMO at Crayon? Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. They are often the ones that drive real, lasting change and quickly gain influence.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. So what should they do? That’s why it’s more important than ever that we plan faster, experiment more efficiently and adapt to constantly accelerate success.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

AUGUST 31, 2016

“Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. Tell your teams who your target audience is, what they are creating, and your measure of success. That’s why events like Content Marketing Institute’s annual Content Marketing World are important.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. What Are Personas (Empathy Maps) & Why They Are Effective. There is a lot of information online about buyer personas.

How To 120

How To Tools Viral Exercises 120

Presspage

FEBRUARY 1, 2019

While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities. It’s easy to get intimidated with analytics when you start your PR career. Understand the limitations.

Analytics 154

Analytics Google Measurement Data 154

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Set a mission, goals, and KPIs. The goals and metrics will follow.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. To do this, you must understand your ideal customer's path to purchase, AKA— their buyer's journey.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. You might want to grant your entire sales team access to the sales tools, but limit what they can publish on the website. When was the last time you tried something new? A new dish at your favorite restaurant. Adding Users.

How To 97

How To Knowledge Base Survey Technology 97

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. The Marketing AI Institute was created and is powered by PR 20/20. That methodology looks a little something like this: Source: HubSpot.

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

FEBRUARY 2, 2016

But in today’s hyper-paced work environment, mindfulness practitioners know the importance of recharging in order to regain productivity. What is Mindfulness? In some ways, mindfulness is the antithesis of multitasking, though the concept is deeper: “When was the last time you sat quietly at your desk and did nothing but think?

Social Media 60

Social Media Marketing Media Employee 60

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Here at MaccaPR, we've blogged about content marketing a number of times (e.g." For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board?

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

DECEMBER 5, 2019

Finances can dictate what we do, where we live, and how we make decisions. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Money affects everyone.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. A good number of predictions struck me as highly probable in 2019.

Social Media 90

Social Media Marketing Media Creativity 90