The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. She will answer questions about PR measurement.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. Here are some of the key findings: Major Enterprise Stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. Monitoring media coverage provides a quantitative measure of share of voice across social networks.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. Does your agency know how to measure results? Marketing: Investment, Cost or Profit Center?

Measurement 60

Measurement Marketing Web System 60

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank.

Mobile 100

Mobile SEO Reputation Web 100

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 99

Media Nonprofit Pitching Analytics 99

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” So I repeated my Quora question, this time with that hash tag – and hit pay dirt. The Complete Guide to Dashboards – The Measurement Advisor. So I kept looking. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Before we measure anything, we must know that we have accurate data.

Advertising 60

Advertising Advertising Measurement Publicity 60

Mindful Marketing

DECEMBER 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. ” ​ Subscribe to Mindful Matters blog.

Travel 86

Travel Privacy Measurement Course 86

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 151

Media Relations Media Print Software 151

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 80

Study B2B Marketing Survey 80

Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. I guess my main hobby is blogging, but I also spend a lot of time with friends eating out and having a good time.

Hotels 86

Hotels Social Media Fashion Agency 86

Shift Communications

DECEMBER 17, 2014

We highlight our blog posts and also include some of the big media hits we secured for our clients. Part Five: Measurement. The last piece you’ll want to consider when building a newsletter is measurement. There are a number of things you can measure here: open rate, the web traffic it drives, generated leads, etc.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Blog posts stemming from the JOTW Communications Survey. PR Measurement: A Pulse Check on How Communicators Show Value. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

MAY 4, 2021

The price tag was $17.8 Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Reach out and grab it!

Analytics 143

Analytics Google Data Technology 143

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” I’ve done this quite a few times on my blog and most people are very open to it. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). Tags serve to categorize your content. Don’t use listens to measure success. So text is important for three elements.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. What can individual B2B marketing writers do now?

Survey 117

Survey B2B Marketing Interviews 117

Solo PR Pro

OCTOBER 8, 2019

Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. Take a blog post and turn it into video content , like Dan did for a post he wrote for Solo PR Pro. Republish a blog post on a high ranking site such as Medium or Thrive Global. Use it and use it again…and again.

Video 55

Video Marketing Banking Strategy 55