Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Explore more in our Investor Relations blog series: Investor Relations is more than just a numbers game.

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

SEPTEMBER 14, 2019

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Reporters love a follow and share.

Survey 78

Survey Media Relations Report Media 78

Buzzstream

DECEMBER 1, 2023

Sites with an active blog Effort required to see results? For example, here is a search around “link building report”, which is something that is of interest in our industry. It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains.

Examples 133

Examples Software Pitching Tools 133

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Interestingly, MRI-Simmons reports that while more than 80% of 100+ national magazines have lower readership than they did 10 years ago, nearly 90% of those magazines have maintained or increased readership over the past two years.

Media 103

Media Radio Print Newspapers 103

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. One reporter said, “99% of those emailing me have never read a story I wrote.”

Report 40

Report Trends Media Infographics 40

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. How often should you report on (and adjust) campaign performance? Are You Tracking Data Daily?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Onclusive

MAY 10, 2018

” “Muck Rack allows me to see, in real time, which reporters are tweeting about topics that are important to my clients’ business,” says Alysha Light of Flight PR. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years.

B2B 113

B2B Consumer Marketing Survey 113

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 1, 2023

Sites with an active blog Effort required to see results? For example, here is a search around “link building report”, which is something that is of interest in our industry. It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Sites with an active blog Effort required to see results? For example, here is a search around “link building report”, which is something that is of interest in our industry. It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Today, RBC’s blog is a vibrant mosaic, offering everything from retirement guidance to educational insights. infographic. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Tech tools to improve PR performance.

Tools 147

Tools Radio Data Instagram 147

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. The time your audience spends with your content is really a transaction,” said Tomas Kellner, editor-in-chief of GE Reports. In other words, spam this is not. You have to give them back something of value.

How To 111

How To Transportation Content Marketing Healthcare 111

The Resolution Blog

JANUARY 24, 2020

Steph Bridgeman, founder of Experienced Media Analysts , who has worked on thousands of qualitative earned media measurement programmes over the past 20 years warns that context is really important: “A company or organisation may see it as favourable if media reports its strong cashflow position.

Analysis 156

Analysis Measurement Government Examples 156

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Templates range from social media posts to marketing collateral to infographics (and tons in between). Unsure how? BuzzSumo can help.

Google 90

Google SEO Trends Content Marketing 90

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. They want to understand people, processes, products and technology.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. It’s defined as the ability to manage your work and life tasks using technology.

Communications 100

Communications Training Web Analytics 100

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. In an always-on news environment, we aren’t beat reporters waiting for news to happen. Digital technology and the cloud have caused content and data to explode.

Media 120

Media Content Marketing Infographics Fashion 120

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. Technology utilization. Use Natural Language Generation for Seamless Reporting. According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). And, while it’s a victory to have a reporter want to cover our story, we still have to give them these big files, and that’s a pain. The Rise of Videos, Images and Content in Media Relations.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Presspage

DECEMBER 5, 2017

Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. According to the Similar Web Search Report , organic search equates close to 95% of all traffic. Translation and interpretation of news releases is not only a tedious, but also a time-consuming act.

Local 89

Local SEO Engineering Web 89

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. It’s always better to have these pieces ready to go before you offer them, or prior to a reporter requesting them. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100