Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. >>> Did you know?

Financial 89

Financial Video Survey Google 89

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). Share on social media. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. So, we kept going without it. The release was published on the company’s online newsroom without the paid distribution. The story earned coverage and it deserved it because it was a good story. You Release Has Been Featured!

Engineering 71

Engineering Content Marketing Analysis B2B 71

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. In paid media, we can pursue four fundamental strategies and outcomes. Media is media today, whether it’s paid, earned, or owned.

Advertising 109

Advertising Advertising Strategy Publicity 109

Newsfile

OCTOBER 24, 2023

However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports. 75% of businesses don’t respond to negative reviews ( Keeping ) Indeed, studies show that you can make 35% more in earnings if you respond to at least 25% of reviews.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Presspage

JULY 25, 2018

The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. ” 7.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

OCTOBER 4, 2022

Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. Oddly, coverage of this in the traditional PR trades was scant. I didn’t see any coverage in PRWeek , Ragan , PR News, or PRovoke. Quick takes.

Technology 81

Technology Company Analytics Writing 81

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Presspage

FEBRUARY 10, 2020

Now, as far as the actual pitch goes, Shakespeare said “brevity is the soul of wit”, and that holds for PR as well; it’s critical to offer journalists a unique point of view without taking up too much of their time. If you have a specific publication in mind that you want coverage in, consider offering them an exclusive.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information.

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. 2) Saturate Facebook with 3 rd party coverage you earn.

B2B 60

B2B Facebook Marketing Social Media 60

Doctor Spin

APRIL 5, 2023

It can help you capture attention, earn loyalty, and scale your business for long-term success. The media and potential customers often overlook small businesses without a well-known brand. As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most.

Small Business 52

Small Business Strategy eBook Reputation 52

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling.

Measurement 56

Measurement Storytelling Data Technology 56

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . While time might be limited for your team to get coverage or a new backlink, without at least five minutes of research into the outlet you’re pitching to, you may be digging your own grave. . Did you browse their blog/outlet?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Waxing UnLyrical

DECEMBER 7, 2016

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. Nothing opens up the doors to an interested and engaged audience the same way that earned media does. You’re not going to earn substantial media coverage, though, without putting in an effort.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. These won’t be used for major bylines, important press releases, and other critical missives where every word counts.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. 3) Deep scope of competitive for new ops.

SEO 65

SEO Tools Engineering Web 65

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. . Are you targeting your outreach with these preferences in mind?

Social Media 40

Social Media Study Media Groups 40

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? Owned Media. Earned Media.

Google 113

Google Guidelines Web B2C 113

Buzzstream

FEBRUARY 15, 2024

Some stakeholders may want news mentions; others may need backlinks that lead to conversions. A user clicks into our blog home and then the featured quality links post. Is the heading or title descriptive and helpful without being clickbait? You can build links with content-led approaches or without content.

How To 71

How To SEO Google Examples 71

PR Fuel

MARCH 17, 2020

Without some light shone on you, you’ll never be able to grow. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You post uplifting or funny or thoughtful memes on social media for them to like and share. Content marketing has three main pros.

Publicity 65

Publicity Small Business Advertising Advertising 65

Buzzstream

FEBRUARY 1, 2024

With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. This section delves into crafting templates that resonate with your target, ensuring your emails yield coverage.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far.

Publicity 85

Publicity Training Technology Data 85

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. 1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. And now onward this month’s PR technology summary….

Pitching 61

Pitching Analysis Report Video 61

Shift Communications

AUGUST 3, 2016

Without a solid plan in place your team and program can feel like a chicken with its head cut off. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Tie to current news trends.

B2B 60

B2B Interviews Strategy Product Launch 60

PR Fuel

DECEMBER 11, 2018

But in the hiring process your mileage may vary – you could get the next big public relations star or a complete noob who’s barely written a press release before. Either way, you need a training technique that not only teaches new hires the ways of public relations but also can acclimate them to how your business does things.

Training 40

Training Employee Customer Service Crisis 40

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Link to media assets like graphs or charts and provide the data. This is a unique take and may get coverage initially. Please let me know what you think.

Google 71

Google Infographics Pitching Resources 71