Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Source: Journal of Public Relations Research 1 Hallahan, K. Seven Models of Framing: Implications for Public Relations. Journal of Public Relations Research, 11, 205–242.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget. Use free PR and media tools.

Infographics 149

Infographics Retail Resources Employee 149

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ b) More pay-to-play opportunities to participate in national media relations opportunities. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. As always, click any image for higher resolution. >>>

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. The first flavor rarely uses their social channels. 6 Statistics on How Journalists use Social Media. Need an extra pair of hands?

Social Media 108

Social Media Report Survey Media 108

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. The adage of “if you build it, they will come” does not apply in the new mobility space. So, if they conduct an online search, they are looking for a credible solution, not for a company’s story.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Your shares will help build a reputation as a future source who drives results for them. Press coverage gives you third-party credibility. Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Onclusive

MAY 18, 2017

Great content inspires trust, creates credibility, and builds brand awareness. Think of it this way: PR is one of the very best ways to define your brand as told by a person a potential customer might actually trust. In that sense, PR is the final marketing frontier. PR fuels growth.

Advertising 150

Advertising Advertising Data LinkedIn 150

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. PR and communications predictions. My own predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Use people, not logos. Using people ensures your customers see themselves in your brand.

Social Media 65

Social Media Media Writing Infographics 65

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. I mean, how do you think I grew Victorious PR to 7-figures in the first year? Hint: Word of mouth, IS PR.

Publicity 52

Publicity Video Pitching Google 52

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . Here are our top 10 tips for how to take on a higher level of public relations. Publish Industry-Related Content.

Company 81

Company Brand Branding B2C 81

PR Fuel

NOVEMBER 24, 2020

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. What is Public Relations?

Publicity 52

Publicity SEO Advertising Advertising 52

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. Creating good content is just half the content marketing equation.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Critical Mention

JULY 24, 2018

A brand is very closely linked to the way customers and prospects see a company and can impact revenue. Where PR shines is in its ability to provide a brand credibility by putting a “face” to a name. Companies should also realize that PR, like the media, is a 24/7/365 business. Why is this important?

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 6, 2018

The article was produced by an outlet that at first glance looked credible. It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. There are several statistics that help explain why: 7 in 10 people worry about fake news.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

PR Job Coach

SEPTEMBER 10, 2013

I have written before about the internship on behalf of the Public Relations Society of America and have not changed my opinion one iota. There was a time many years ago when internships were employed by organizations to give back to society by offering summer employment to students in disciplines related to their academic studies.

Pinterest 120

Pinterest Case Study Internal International 120

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. cancel culture,” particularly related to DEI, will continue. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. In addition, although advertising can get your name “out there” it is expensive and does not offer the validation or credibility of being feature in a news story. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

MARCH 5, 2019

I define influencer marketing as paid relationship were an organization trades money for access to an association with, insight, credibility or an audience a respected industry professional has developed. For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

AUGUST 1, 2017

Research demonstrates reporters search for credible and trusted sources – that is hype free content with sound data and well-founded analysis. It’s also a surefire way to stumble for the first few minutes and miss an opportunity to influence the direction of an interview. 4) Use stories and anecdotes wherever possible.

Interviews 60

Interviews B2B Media Report 60

Presspage

AUGUST 24, 2018

The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past.

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

OCTOBER 3, 2017

In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience. 38% they need an easier way to measure ROI. However, if B2B marketers don’t start developing a framework now, they will have no credibility when the business starts asking for it.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns. The public relations measurement challenge.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

DECEMBER 10, 2019

We’re used to seeing communications and interactions with brands that are personalized. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Firms that stick to being mere providers of media relations will continue to lose market share.” Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

AUGUST 9, 2016

There’s even an A/B test set up to monitor conversion rates using varying headlines and images. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62