Onclusive

MAY 31, 2017

Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise. This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement.

Data 150

Data Resources Engineering Film 150

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. But first…yes, always with a catch…it’s going to require a rather sizable shift in thinking.

Conference 100

Conference Big Data Pitching Employee 100

Flack's Revenge

OCTOBER 30, 2014

It was challenging for me to write in English and ensure its quality; Public Relations practices (or simply communication) will not work without context. Here is an anecdote: a friend from Philly once asked me when comparing Philly to New York City, “How do your Chinese friends conceive Philadelphia? Say, more left and more right?”

Big Data 174

Big Data Government Education Publicity 174

Flack's Revenge

MAY 16, 2016

It was challenging for me to write in English and ensure its quality; Public Relations practices (or simply communication) will not work without context. Here is an anecdote: a friend from Philly once asked me when comparing Philly to New York City, “How do your Chinese friends conceive Philadelphia? Say, more left and more right?”

Big Data 120

Big Data Government Education Publicity 120

prTini

NOVEMBER 21, 2014

How to Get More PR Results. How to Identify Weaknesses in Your Writing. How to Identify Weaknesses in Your Writing. Big Data: It’s Not What CMOs Know, It’s What They Do. This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content.

Brand 52

Brand Branding Case Study Big Data 52

Beyond PR

APRIL 27, 2016

By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data. Social media is a two-way street.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Resolution Blog

AUGUST 1, 2019

It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. Hell, I’ve been teaching the PR industry about digital marketing through training, talks, my writing, my podcast and lectures for the last seven years. How do we sort out this s**t-storm? But I do it with integrity.

Ethics 120

Ethics Publicity Data SEO 120

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. Long Award for Excellence in Writing, and earning her Master of Arts degree in Corporate and Nonprofit Communications from Johns Hopkins University in 2017.

Creativity 96

Creativity Storytelling LinkedIn System 96

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one.

Interviews 79

Interviews Ethics Conference Leadership 79

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Let’s explore how to turn the opportunities data provides into real-life benefits. Data Closes Deals. If data is communication fuel, analysis is the racecar that gives it purpose. Just gathering a bunch of data doesn’t provide benefit.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

AUGUST 19, 2017

2) An effective CMO knows how to build a team. Last on the list of attributes was using big data and analytics to formulate strategy.”. The CMO of the future is an even more important player in the C-suite,” she writes. Don’t miss these related posts: What Does It Take to Implement Content Marketing Effectively in B2B?

Leadership 62

Leadership Study Analytics Survey 62

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Ethical Voices

MARCH 14, 2022

So, while I can create the logic behind it and the developers write the code, one of the things I’m starting to see, that is a little troubling, is science actually not converging with, but potentially replacing some of the art that is in our business. We don’t know how to work together. I’m not a developer.

Ethics 52

Ethics Publicity Data Agency 52

PR Breakfast Club

JULY 6, 2015

Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic. Smart marketers use data to figure out what they’re doing wrong and how to change it. Data can help them figure out where the potholes are and overcome them. 5) Use Data Daily.

Data 28

Data Pinterest Social Media Big Data 28

Waxing UnLyrical

JULY 2, 2018

A4: Okay, so rough list… 1️⃣ Excel 2️⃣ Social media strategy 3️⃣ Strategy using real-life scenarios 4️⃣ Excel 5️⃣ Big data/small data re: PR/comms **bonus: having difficult convos for the sake of great PR // #measurePR #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

JULY 24, 2019

write press releases, generate analytics reports). That data is largely messy, making it time-consuming, expensive and sometimes nearly impossible to extract any insight from. But, AI can make data extraction faster, cheaper and better —you just have to know what types of data you’re working with and how to apply an AI solution.

Marketing 59

Marketing Data Technology Analytics 59

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. How do you deal with that? The predictions are only as good as the data coming into that.

Brand 78

Brand Branding Marketing Data 78