Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. It’s important that you are as prepared as possible.

Big Data 92

Big Data Data Publicity Analytics 92

PR in High Definition

MAY 28, 2015

Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them.

Big Data 48

Big Data Data Tools Industry 48

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Decide What to Focus on Before You View the Data.

Data 146

Data How To Big Data Engineering 146

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. How to Collect Quality Leads for Your Blog. Many online users increasingly are savvy about Big Data and will be wary to give out information.

Blogging 168

Blogging How To Privacy Mobile 168

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Image by Free-Photos from Pixabay. They indicate what is hot, and what is not, with words and actions.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Although they haven’t faded in the background, the focus on how to use them has drastically shifted. The year 2020 started with a focus on the latest public relations trends.

Big Data 118

Big Data Data Social Media Agency 118

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Image by Free-Photos from Pixabay. They indicate what is hot and what is not, with words and actions.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

OCTOBER 12, 2016

My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.

Data 150

Data How To Measurement Examples 150

Onclusive

SEPTEMBER 24, 2015

Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].

Big Data 150

Big Data Analytics Data Trends 150

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software?

How To 121

How To YouTube Pitching LinkedIn 121

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI is already impacting the PR industry. How to leverage this evolution to drive business impact and success.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

DECEMBER 17, 2018

Author Intelligence helps PR, communication, and content marketing teams understand how to connect with those authors in the most meaningful way by providing a detailed profile of each author, including their publication activity, social amplification, and social sentiment.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

AUGUST 22, 2019

Companies and governments have begun to unlock the predictive and prescriptive potential of data analytics in compelling ways, which demonstrates to leaders why data are valuable. But for many people, the phase “big data” still sounds mysterious and magical. The same goes for when the U.S.

Data 92

Data Government Enterprise Big Data 92

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Episodes include How Tech is Changing Investing , Creating a Category: from Pricing to Positioning ; and How to Live Longer and Better. How I Built It. The software how-to show How I Built It , currently at #42, should not to be confused with NPR’s How I Built This.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Offleash

DECEMBER 1, 2021

We’re still coming out of the pandemic and learning how to work in a new reality. It was nice to see tech journalists like Darryl Taft , Tony Baer , and Chris Preimesberger in person, and spend time with TigerGraph’s amazing marketing team that worked so hard putting the event together. Contact Julie here.

Travel 52

Travel Conference Big Data Print 52

PRSay

JANUARY 3, 2018

Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 162

Publicity Social Media Television Measurement 162

Beyond PR

APRIL 27, 2016

But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data. Download PR & Demand Generation: PR’s Big Data Opportunity to see how analytics can help you successfully navigate your marketing channels with press kit link in tow.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

DECEMBER 21, 2018

A vital part of that process is reviewing your current content streams, evaluating hits and misses, and considering how to get more out of them. Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data.

Big Data 60

Big Data Data Storytelling Measurement 60

Onclusive

MAY 31, 2017

It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement. Read “ How to Speak Geek ” next for tips on how communicators and PR professionals can better mesh with technology and engineering teams. .

Data 150

Data Resources Engineering Film 150

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Dupont’s webinar, “How to Ignite (or Re-ignite) Your Career” — is available for free, on demand, for PRSA members.

Nonprofit 154

Nonprofit Local LinkedIn Big Data 154

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data.

Conference 100

Conference Big Data Pitching Employee 100

Flack's Revenge

OCTOBER 30, 2014

Here is an anecdote: a friend from Philly once asked me when comparing Philly to New York City, “How do your Chinese friends conceive Philadelphia? I didn’t know how to answer, since I don’t usually use “left or right” to describe a city. Silver lining: we have big data to support the continuous listening process.).

Big Data 174

Big Data Government Education Publicity 174

Flack's Revenge

MAY 16, 2016

Here is an anecdote: a friend from Philly once asked me when comparing Philly to New York City, “How do your Chinese friends conceive Philadelphia? I didn’t know how to answer, since I don’t usually use “left or right” to describe a city. Silver lining: we have big data to support the continuous listening process.).

Big Data 120

Big Data Government Education Publicity 120

Presspage

JULY 25, 2017

Next to that, most companies have online data already available, they just lack the knowledge and tools to effectively use it. Invest some time to set up using online data and you can increase the chances of success dramatically. How to gather online data. Online data is booming. You might find a little gold mine!

Data 92

Data Tools Measurement Big Data 92

PR in High Definition

APRIL 28, 2016

Every marketer or PR professional will need to understand how to effectively utilise VR to remain relevant in the next decade. And by integrating big data insights, the virtual store can also be personalised to each consumer so that only products or services interesting to the individual will be shown on the virtual shop floor.

Social Media 54

Social Media Tools Marketing Enterprise 54

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

Onclusive

MARCH 1, 2017

Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s now available to us via the PRTech ecosystem may seem daunting to those who are […].

Data 150

Data Big Data Publicity How To 150

The Hoffman Agency

JULY 18, 2023

The Metaverse & Beyond panel discussion at London Tech Week 2023 Any tips for how to make the most out of time spent there? Big Data LDN is coming up in September, we’re going to be tagging along. The post Attending a big event? If you are also, do say hi !

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Cision

JULY 8, 2015

If you tie those into your brainstorming sessions, you’ll soon see how easy it is to become a thought leader with your unique ideas. For instance, Eric Schadt is a scientist I profile in Stand Out who made a major impact by applying his early training in mathematics and computer science to bring the power of Big Data to biology.

Skype 120

Skype Conference Leadership Big Data 120

prTini

NOVEMBER 21, 2014

How to Get More PR Results. How to Identify Weaknesses in Your Writing. How to Identify Weaknesses in Your Writing. Big Data: It’s Not What CMOs Know, It’s What They Do. This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content. Snapchat 101: A Brand Primer.

Brand 52

Brand Branding Case Study Big Data 52

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. One of the things she enjoys most about healthcare marketing and PR is the opportunity to educate the public on how to maintain good health.

Creativity 96

Creativity Storytelling LinkedIn System 96

Cision

APRIL 5, 2016

Your job is to figure out how to make your content relevant and interesting enough to get a share of their attention. Big data makes Facebook one the most amazing matchmaking services ever. In and amongst those 1 billion daily active users is a critical mass of your target audience. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

AUGUST 19, 2017

2) An effective CMO knows how to build a team. Last on the list of attributes was using big data and analytics to formulate strategy.”. Don’t miss these related posts: What Does It Take to Implement Content Marketing Effectively in B2B? Marketing without Authority is Marketing without Accountability.

Leadership 62

Leadership Study Analytics Survey 62