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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Twitter A journalist’s. Here’s the.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

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Reverse That PR $H#T

Marketwired

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. But first…yes, always with a catch…it’s going to require a rather sizable shift in thinking.

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How I Learned to Embrace Data

Onclusive

Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise. This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement.

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6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? write press releases, generate analytics reports). Adjust ad spend in real time (e.g.