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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart. Power of Voice 2.0

Big Data 225
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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart. Power of Voice 2.0

Big Data 150
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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Harnessing the Power of Big Data for Public Relations.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

Dove is considered a pioneer when it comes to leveraging data. It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. This led Dove to fundamentally change their vision as a brand. Sometimes data generated by big data tools amount only to noise.

Data 292
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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.