Ronn Torossian

APRIL 11, 2016

Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The perception is not the same. These ambassadors are not … READ MORE ».

Employee 150

Employee Reputation Brand Branding 150

Public Relations Sydney

NOVEMBER 26, 2019

The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. The post How to use your reputation in a crisis, not destroy it appeared first on Public Relations Sydney. The bushfires that have spread […].

Reputation 88

Reputation Crisis How To Banking 88

NewsWhip

JULY 12, 2022

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

Communications 158

Communications Telecommunications Banking Crisis 158

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. How to minimize the risk of a data breach crisis. How to plan for and respond to a data breach crisis. Incorporate the following into your data breach crisis communications plan: Step 1: Co-mu-ni-cate!!

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

Agility PR Solutions

JULY 22, 2019

New research on the efficacy of global investment in digital transformation reveals yet more bad news in the customer experience arena—indicating a mounting crisis that is not only fueling customer exodus, but also bankrupting budgets.

Banking 65

Banking Brand Branding Retail 65

Mark My Words

SEPTEMBER 28, 2020

Pop Times Even before Megxit happened, Harry reportedly wasted no time in striking lucrative deals with an investment bank that would pave the way to riches for him and Meghan Markle in the future when they were no longer a part of the British monarchy. The firm was accused of playing a role in the 2008 financial crisis.

Banking 60

Banking Brand Branding Financial 60

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66

Crisis Insurance Insurance Banking 66

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. A comedy out of crisis communications. But, brands can also look to use humor to provide perspective and prevent issues from escalating.”. . – PRMoment.com: Ten PR predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Stephen Waddington

JUNE 6, 2020

Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Organisations focused purely on financial performance have been hit hard by the crisis. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78

Twitter Banking Financial Employee 78

Stephen Waddington

APRIL 13, 2022

The actual number accounting for independent food banks is likely to be double. A second COVID-19 recession is wholly avoidable Just as businesses are starting to recover from COVID-19 there’s a new crisis on the near horizon. Invest long term in an employer brand proposition to build a better company.

Energy 131

Energy Government Crisis Policies 131

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. For example, in the U.K.,

Internal 100

Internal International Banking Financial 100

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Company 120

Company Banking Education B2C 120

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Barcelona Principles 3.0.

Measurement 172

Measurement Communications Banking Survey 172

Cision

JUNE 28, 2016

In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through the noise and resonate with your audience. What is the biggest communication challenge facing financial brands today?

Financial 149

Financial Groups Banking Crisis 149

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Jennifer Holzapfel-Hanson. Content Manager. Rowe Price.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? My mission is to help continue elevating the Natixis brand, building on a lot of great work that’s already been done. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. A new era of crisis communication is upon us.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

AUGUST 5, 2021

This partnership will offer a bank account service for people who have no fixed address in a bid to help tackle the stigma surrounding homelessness. This has earned the bank some great recognition in the media and on social – and rightly so! We’re working with @Shelter to provide a bank account for people who are homeless.

Banking 62

Banking Social Media B2C Course 62

Communications Conversations

JANUARY 2, 2018

Bank’s Susan Beatty all came in the top 10. A few good reads if you missed them earlier this year: 1–10 Instagram influencers I’d be targeting if I were a Minnesota-based brand. 5–Brand journalism case study: How the University of St. Good reminders for brands here–even 9 months later.

Banking 0

Banking Instagram YouTube Case Study 0

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. Brands need to shift from defense to offense, especially in crisis situations. Al Golin talked about the trust bank.

Ethics 76

Ethics Publicity Education Reputation 76

Mindful Marketing

APRIL 10, 2021

Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing. Individuals and organizations often sell others’ property on consignment.

Financial 65

Financial Banking Retail Sports 65

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Stuart Bruce

FEBRUARY 19, 2015

I learnt that Harry Wilson, the admirable banking correspondent of the Telegraph , had published an online story about HSBC based on a report from a Hong Kong analyst who had claimed there was a ‘black hole’ in the HSBC accounts. Essentially this investigation was similar to the Panorama investigation into the Swiss banking arm of HSBC.

Ethics 60

Ethics Journalism Banking Media 60