ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Banking Infographics 193

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. Both firms will retain their own brands and profits and loss. The firms declined to share any financial information.

Technology 78

Technology Reputation Crisis Financial 78

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

Leadership 177

Leadership Storytelling Viral Banking 177

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. This is the team responsible for the organization’s crisis management and response.

Crisis Management 169

Crisis Management Government Crisis Employee 169

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. An engaged audience helps increase brand awareness and potential sales. Engagement.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. Think again.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Repetitive tasks and back-end office functions will be more automated. PR must communicate values, not just message points.

Trends 407

Trends Communications Employee Corporate 407

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. How to minimize the risk of a data breach crisis. If your website was hacked, what could that do to your reputation and how could it immobilize you? How to plan for and respond to a data breach crisis.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Company 120

Company Banking Education B2C 120

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The communications lessons, on the other hand, will be covered in crisis management classes for many years. He retired in October, and Wells Fargo is still grappling with the reputation impact.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? My mission is to help continue elevating the Natixis brand, building on a lot of great work that’s already been done. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. She knew how important her reputation was, and she quite frankly, was really embarrassed that we had a copy of this letter.

Ethics 76

Ethics Publicity Education Reputation 76

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. A new era of crisis communication is upon us.

Social Media 97

Social Media Conference Media Corporate 97

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . WE Study finds brands must get more practical in addressing society’s problems. Are managers and employees held equally accountable for ethics violations? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? .

Ethics 73

Ethics Sports Employee Privacy 73

PR in High Definition

JULY 28, 2021

And that includes brands too. In fact, we’re increasingly seeing brands take a stance on polarising topics to show their audience that they too are entitled to an opinion and are ‘in the know’ of what’s going on. And it can have repercussions on their reputation. Take your time to catch all the details.

Social Media 71

Social Media Exercises Banking Employee 71

Stuart Bruce

FEBRUARY 19, 2015

I learnt that Harry Wilson, the admirable banking correspondent of the Telegraph , had published an online story about HSBC based on a report from a Hong Kong analyst who had claimed there was a ‘black hole’ in the HSBC accounts. Essentially this investigation was similar to the Panorama investigation into the Swiss banking arm of HSBC.

Ethics 60

Ethics Journalism Banking Media 60

Sword and the Script

SEPTEMBER 23, 2014

It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' And that’s it folks.

Company 109

Company Apparel Airlines Crisis Communications 109

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO.

Strategy 61

Strategy Marketing SEO Social Media 61

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Wildfire

SEPTEMBER 4, 2018

Public relations plays a pivotal role in helping businesses and brands achieve commercial success, so it’s important that we separate the facts from the fiction, and instil faith back into an industry that has a history stretching back hundreds of years. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60