Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What is the biggest communication challenge facing financial brands today? The communication strategy must align with the business strategy in order for both to be successful. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Jennifer Holzapfel-Hanson. Content Manager. Rowe Price.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 3: Demonstrate Community Relevancy.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Stephen Waddington

JULY 26, 2017

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. The layout is simple, consisting of a large table and bank of screens. Real time monitoring enables us to handle community management, and manage performance and measurement.

How To 84

How To Reddit Media Pitching 84

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. A CEO is positively involved in the community.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Stuart Bruce

FEBRUARY 19, 2015

I learnt that Harry Wilson, the admirable banking correspondent of the Telegraph , had published an online story about HSBC based on a report from a Hong Kong analyst who had claimed there was a ‘black hole’ in the HSBC accounts. Essentially this investigation was similar to the Panorama investigation into the Swiss banking arm of HSBC.

Ethics 60

Ethics Journalism Banking Media 60

Waxing UnLyrical

MARCH 21, 2016

Why: “Just like any part of your brand, if you don’t deliver a consistent experience, then you may jeopardize your trusted title,” says Deirdre Breakenridge as she shares tips to stay in trusted resource status. Crisis Communications Lessons from the FBI and Apple. ” 5.

Banking 40

Banking Crisis Communications Resources Crisis 40

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

Leadership 185

Leadership Storytelling Viral Banking 185

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). And more and more brands realize they may have to factor influencer compensation into their plans.

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 198

Marketing Content Marketing Data Social Media 198

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! Build your brand’s image. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. So why do stars want to sign with Roc Nation in particular?

Sports 60

Sports Government Agency Pitching 60

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. Storytelling is the communications trade’s mandate and purpose.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. Storytelling is the communications trade’s mandate and purpose.

Storytelling 20

Storytelling Technology Financial Groups 20

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! ” Etc.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Likely see more brand-to-brand and brand-to-influencer collaborations. This creates renewed opportunities for marketers who communicate via podcasts.

Marketing 176

Marketing Employee Content Marketing Training 176