PR Lessons From The Biggest Failures of 2023
ImPRessions - Crenshaw Communications
DECEMBER 19, 2023
As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.
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