Inbound PR

APRIL 30, 2019

We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content Marketing has been around for quite some time. Content has become a business asset.

Infographics 66

Infographics Content Marketing B2C B2B 66

Prohibition

MARCH 26, 2024

In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent.

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. When Bizzabo learned that nearly two-thirds of all business event speakers on conference panels are male, sometimes pejoratively called “manels,” it decided to host an all-female event on International Women’s Day.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech.

B2B 156

B2B How To Privacy Retail 156

Reputation Us

AUGUST 5, 2014

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing'

Social Media 156

Social Media B2C Media Print 156

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

A dashboard that provides a single source of truth where you can easily see the results of your entire team, regardless of whether that team includes PR, social, digital, public affairs, events, internal communications or any combination you can come up with.

Measurement 52

Measurement Public Affairs Communications B2C 52

Prohibition

DECEMBER 1, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Kurt Gieger, Black Sheep, Barbour, Yorkshire Water, CEWE, Watches of Switzerland, The Light, Fentimans and many more. Proven communication skills to meet requirements of daily contact with client and internal departments and formal presentations.

B2C 133

B2C Healthcare Training Agency 133

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Struggling to make your B2B marketing ‘sexy’? For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

JANUARY 29, 2024

Internal and external links Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Prohibition

APRIL 9, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Yorkshire Water, CEWE, Watches of Switzerland, The Light, ENGIE and many more. Have great interpersonal skills both internally and external. Who we are looking for? Have excellent written communication skills. Send your CV to hireme@prohibitionpr.co.uk

B2C 100

B2C B2B Agency Training 100

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Technology 246

Technology Company Banking Education 246

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). It has an internal style guide, which greatly differs from thought leadership, and often ends up being a completely different type of writing.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

5W PR

APRIL 26, 2021

The momentum created will set a foundation for ongoing reminders throughout all of the company’s internal communications efforts. After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”. Remaining True to the Mission.

Corporate 88

Corporate Employee B2C Internal 88

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

Prohibition

MARCH 15, 2023

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. The Prince’s Trust – #ChangeAGirlsLife To mark International Women’s Day, youth charity The Prince’s Trust launched the Change A Girl’s Life campaign.

Video 62

Video Case Study Sports Creativity 62

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand.

How To 136

How To Leadership B2C Agency 136

Shift Communications

DECEMBER 6, 2022

Internal communications are key. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. Like most everything else in communications today, executive communications need to be multichannel.

Communications 78

Communications Leadership B2C LinkedIn 78

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

MARCH 11, 2022

International Women’s Day – Imagine campaign. On International Women’s Day this new poster campaign seeks to highlight unconscious gender bias. This campaign highlights how sometimes keeping things simple is really the most effective. We were really big fans of this one!

Social Media 71

Social Media B2C Viral Trends 71

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Company 120

Company Banking Education B2C 120

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. Claim your seat at this exclusive PRSA International event by registering for The Next Era of Media & Communications.

Marketing 120

Marketing Measurement B2C Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. #LoveIsland Matt Hancock memes that are circulating are literally making my night! ????

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Beyond PR

JANUARY 30, 2018

PR metrics, such as “potential reach” and “impressions” in isolation do not define the actual audience reached or provide any subsequent internal engagement with your organization. Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report. Plan, Execute and Evaluate PR Programs – In One Platform.

Measurement 75

Measurement How To B2C Infographics 75

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. In some way or another, all organisations rely on reputation and awareness for success.

Publicity 62

Publicity Brand Branding SEO 62

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. Having that experience helped me see the differences in writing B2B and B2C pitches. By Hibo Abtidon, Account Coordinator. It seems like just yesterday I was counting down the days until my interview for this position.

B2C 41

B2C Pitching Writing Internal 41

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. A concise background story, set of perks, and attractive presentation of the product’s value will resonate with target audiences.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Not surprisingly, the survey showed that key influencers in both B2B and B2C marketing have shifted from celebrities to newsworthy individuals and bloggers. The goal is better internal merchandising of results – leading to increased prioritizing of PR efforts. Use agency skills to identify important influencers.

Analytics 120

Analytics B2C B2B Agency 120

The Hoffman Agency

OCTOBER 25, 2019

Insight on working in B2B or B2C communications. Hannah began her PR journey as a public relations intern. RJ began his public relations journey five years ago as a PR intern for Ubisoft. After college, Marissa began her PR journey as an intern at Praytell. Balancing client needs with agency priorities. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Prohibition

APRIL 13, 2023

By converting video into various types of different content, whether that be using it internally, for clients or to attract new business, repurposing it will allow your brand to reach an even greater audience than first anticipated, as well as providing further value for your existing audiences.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We regularly look at our own internal metrics to see what topics “pull” the most with our readers. Calenderize a content schedule – but be flexible. Once you know your target and have defined editorial guidelines, coming up with content ideas should be less challenging. This helps greatly in setting a content schedule.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. #LoveIsland Matt Hancock memes that are circulating are literally making my night! ????

Crisis 62

Crisis Instagram Social Media Facebook 62