Prohibition

MAY 22, 2023

Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. This is the most popular ad type for bringing more insight and personality to an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. Develop, research, and write data-oriented stories, reports and infographics. Emphasis on client onboarding, paid marketing strategy, campaign management, analytics, and reporting. This year alone, the U.S.

Analytics 100

Analytics Measurement B2C Construction 100

Waxing UnLyrical

NOVEMBER 8, 2019

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact: True Measurement of Earned Media Value .

Measurement 75

Measurement How To B2C Infographics 75

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. How do you stand out with content?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Blogger Relations and Influencer Marketing are also a good way to earn these inbound links.

Google 113

Google Guidelines Web B2C 113

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. in Marketing and a B.S. Never before has there been such an array of DIY tools to do that. TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. But did you know that they can also drive qualified leads for your business? Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Multichannel marketing should not be grounded solely in online results. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”. About Lee Ribeiro.

Media 73

Media Google Measurement Print 73

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. One of the best suggestions?

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. The Social Media Inflation Index 2016 [Infographic]. Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

PR Conversations

JULY 5, 2017

Developing social media marketing policies. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

MAY 27, 2016

In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text. These elements did more than educate—they told a story.

Media Relations 50

Media Relations Social Media Media Real Estate 50

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Bylined Bloggers Build Employee Retention. His Mojo works.

Blogging 48

Blogging Employee Corporate Google 48

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years.

Banking 93

Banking Content Marketing Examples Industry 93

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88