Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Sword and the Script
FEBRUARY 24, 2015
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.
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