Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

APRIL 23, 2015

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

APRIL 30, 2015

Infographic? That combined with its ability to drive conversions has made it a go-to medium for B2B and B2C public relations pros. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. But did you know that they can also drive qualified leads for your business? Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories. They are a great way to help your clients connect with their audience.

Instagram 40

Instagram B2C Infographics Leadership 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 125

Tools Analytics Software B2C 125

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

APRIL 13, 2018

For example, can you track infographic downloads and views via Google Alerts alone? Lee Ribeiro is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.

Media 73

Media Google Measurement Print 73

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

JULY 9, 2020

Templates range from social media posts to marketing collateral to infographics (and tons in between). According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Visuals help break up long-form content to highlight important takeaways for readers to retain. Source: Canva. Do you have a documented content strategy?

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

OCTOBER 11, 2016

The Social Media Inflation Index 2016 [Infographic]. The same holds true for B2B and B2C. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. Recommended reading: Global Social Media Research Summary 2016. Social Sharing Fills Different Needs than Search.

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Content Marketing 52

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Informed Decision Making Instead of Trial and Error.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Your audience finds your content in many ways, but one of the main ones is through search. Owned Links.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) When they search the web while considering their next purchase, your brand will become a familiar and trustworthy presence to them over time— if your content is useful.

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

MAY 27, 2016

In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text. These elements did more than educate—they told a story.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Click here to read the entire e-book.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. Apart from this gross principle, take care of the following principles. Not Curating Content Frequently. Blogs and articles.

Content Marketing 74

Content Marketing Marketing Web SEO 74