Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

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Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Use keywords.

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Content Marketing Marketing Brand Branding 49

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too.

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Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

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Content Marketing Case Study Marketing Conference 67

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.

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How To SEO B2C Content Marketing 88

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

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Strategy SEO B2C Engineering 149

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. A lot of the time they post simply because they wish to – its organic content, as opposed to paid.

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ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

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B2C Product Launch SEO Storytelling 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

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B2C Study Exercises Sports 157

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

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Survey Data Interviews Reddit 135

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

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Digital PR Strategy How To Marketing 62

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies.

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Tools Marketing Enterprise Software 71

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

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Storytelling B2B Content Marketing Data 63

Buzzstream

MAY 15, 2024

Below is my slightly edited transcription: What’s the best content approach you’ve seen lately? Is there a cost-benefit analysis for link building for SaaS companies building a freemium tool? Those who can give the links, what are they going to find valuable because that’s really your market? What do you have to offer?

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Google SEO Tools Pitching 71

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

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Financial Content Marketing Examples Banking 52

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

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Government Measurement Groups Corporate 69

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. And it’s not just B2C. Here’s what it means to you.

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Marketing Storytelling Technology Community 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions.

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Video Sports Film Employee 62

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

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Banking Content Marketing Examples Industry 111

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. AI-written content adds more noise. Smart marketers pour some digital ad spend into PR.

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Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. This year, we saw in-house teams get downsized and agency budgets get reduced.

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Writing Communications Marketing B2B 194

MaccaPR

APRIL 20, 2016

Research unveiled at the conference shows 50 percent of social media marketers are using or increasing their use of live video in 2016. In fact, 73 percent of marketers are planning to increase their use of video in 2016 – and 21 percent claim it’s the most important form of content marketing. Snapchat is that format.

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Social Media Trends Media Facebook 48

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

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Marketing Enterprise Print Film 53

Beyond PR

JUNE 21, 2016

“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.

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Content Marketing Video Trends Marketing 73

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

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Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

MARCH 22, 2017

PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. Collaborate on content. This is what companies like SAP do to move influencer marketing from an awareness model to one focused on demand generation.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 69

Marketing Content Marketing Sports B2C 69

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

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Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.

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Financial Industry Report Insurance 111

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.

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Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

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Content Marketing Marketing Web SEO 74

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. million in content costs.

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Content Marketing Infographics Insurance Insurance 111