B2C Branding How To Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. And despite its name, it is definitely not limited to consumer products.
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. Yet after the first and second waves of coverage, the challenge is how to continue the momentum.
Prohibition
JANUARY 28, 2020
In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. It’s been noted that there are 3.5 It’s been noted that there are 3.5
Prohibition
JANUARY 15, 2020
product launches, company news, events, etc.) This means we can keep a constant flow of coverage and meet the targets that your brand or business may have. If you’d like to find out how we can help meet your businesses objectives, please do get in touch. However, as well as issuing standard releases (e.g.
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.
Beyond PR
APRIL 5, 2018
Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service.
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