ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 184

Trends B2C Video Measurement 184

Agility PR Solutions

MARCH 25, 2019

The post B2B brands aren’t prepared for today’s high-stakes issues—how to get ready appeared first on Agility PR Solutions.

B2B 93

B2B B2C Brand Branding 93

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Shift Communications

DECEMBER 6, 2022

In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. The events of the past few years permanently disrupted both leadership approaches and expectations. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

Prohibition

JULY 7, 2023

This is absolutely one to watch for brands and businesses who don’t want to fall behind the curve. This feature will allow brands and businesses to maximise the reach of their posts by tapping into additional audiences. ’ This is important for any business or brand – prioritise that thought-leadership activity!

Instagram 62

Instagram Social Media Media LinkedIn 62

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. It always pays to include leadership in the onboarding process, of course, but one-on-one follow-ups may also be necessary.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. . •

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” So, while their stamp of approval may go a long way to engage a potential donor base, their impact may also be diluted by having their likeness attached to several different organizations or brands.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Presspage

AUGUST 14, 2017

Where it differentiates from standard marketing and PR efforts is that it focuses on using key leaders to drive your brand’s message to a larger market. It requires a specific approach since they are usually not experienced public figures with agents or established systems for brand partnerships.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Branded content can help a company differentiate its offering through insights and thought leadership. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. You can look at this two ways…a nefarious money making scheme or necessary to maintain user experience and therefore user engagement and therefore engagement with your brand.

Advertising 120

Advertising Advertising Facebook B2C 120

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

Solo PR Pro

APRIL 11, 2017

Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy.

Infographics 40

Infographics Content Marketing Trends B2C 40

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. When you think about it makes sense.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Corporate Marketing B2B 62

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 15, 2016

Steve: While we recognize there are a number of ways, with increasing levels of sophistication associated to measure share of voice, at Sodexo we use a very basic ‘brand mention’ method to establish our baseline. Steve: Of the metrics we currently use at Sodexo, share of voice (SOV) and Brand Sentiment resonate with our C-Suite.

Measurement 120

Measurement B2C Construction Analysis 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Now, five years later, they’re ascending to powerful leadership positions. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. So how can you ensure your brand is prepared for the future? So how can you ensure your brand is prepared for the future?

Communications 60

Communications Trends Leadership B2C 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads.

Advertising 85

Advertising Advertising B2C Retail 85

Shift Communications

JUNE 24, 2016

The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Brand Building: Capturing Attention. Brand building advertising campaigns complement thought leadership and new product campaigns very well. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

Reputation Us

APRIL 17, 2019

Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68