article thumbnail

How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156
article thumbnail

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR. News announcements like product launches, partnerships, and new data all make for interesting embargo topics. Earned media isn’t always simple. That’s where the right media strategy comes in.

Pitching 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120
article thumbnail

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. Specialized agencies have specialized needs.

B2B 159
article thumbnail

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. They don’t have to be mutually exclusive, especially in B2B PR. . Explain what is required . Not everything is about coverage.

Publicity 334
article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. It changed not only the product but its website, pizza boxes, and brand.

Marketing 310
article thumbnail

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient interview prep. It’s better for everyone if objectives are precise. Insufficient research.

How To 257