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Behind the Headlines with Kristin Daher

Cision

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right?

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Five Ways To Repurpose Your Video Content

Prohibition

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Convert To Infographics Infographics are an effective way to share information visually.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” ” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Lead with the weather.

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105 Tips for Successful Social Media Marketing

Beyond PR

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.