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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156
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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. For B2B companies, this presents a massive PR opportunity. Most scaled B2B tech companies are sitting on a pile of interesting data.

B2B 147
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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120
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5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. Many have paid relationships, of course.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. How would you support a product launch for [insert client]?

B2B 159
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. You basically can’t have one without the other.

Marketing 310