ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. SC Magazine. Infosecurity Magazine has given readers over ten years of insight into the information security industry. Krebs on Security. InfoSecurity Mag. infoRisk Today.

Enterprise 296

Enterprise Trends Journalism Resources 296

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!), Guest post by Crenshaw Communications intern, Jordan Farbowitz . and much more. There are also plenty of newsletters to sign up for and events year-round.

Advertising 322

Advertising Advertising Privacy Television 322

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 93

Meeting Transportation Media Journalism 93

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 109

Marketing Newspapers Print Local 109

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over the past few months, you might have noticed that newsletters are hot again.

How To 145

How To Content Marketing Banking Advertising 145

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

He knows the types of stories Bruce needs; he looks for CEO features, technology trend stories, and colorful personality profiles offering business insights. magazine recognition because it adds credibility for Palladium as a hot startup. So there’s the anatomy of an effective tech media pitch for B2B companies.

Pitching 180

Pitching B2B Interviews Employee 180

The Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Why I Like This Technology.

Report 133

Report Big Data Brand Branding 133

Bianchi Biz Blog

NOVEMBER 9, 2020

Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. If you need help in harnessing the power and reach of media relations in your automotive, mobility or B2B efforts, email us at bianchipr@bianchipr.com. dba Spin Sucks.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 141

B2B Case Study Survey Content Marketing 141

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR).

Interviews 106

Interviews Publicity Technology Social Media 106

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital.

Meeting 61

Meeting Automotive Transportation Newspapers 61

Critical Mention

JUNE 26, 2019

Marketo is the go-to blog for B2B marketers for the latest trends and best practices in the business. Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil Patel’s blog. Neil Patel hardly needs an introduction! SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” Need an extra pair of hands?

B2B 153

B2B Marketing Survey Newspapers 153

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Reputation Us

APRIL 17, 2019

Prior to joining LTPR, Hanson was a magazine editor with SmartMoney Custom Solutions, a division of Hearst Publishing in New York City, where she edited marketing publications for Ameriprise and T. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 145

B2B Trends Video Course 145

Shift Communications

JUNE 24, 2016

Retargeting works for nearly any kind of business, from B2B to B2C to eCommerce, even to brick and mortar stores thanks to the Internet of Things. For example, suppose SHIFT Communications appeared favorably in Forbes Magazine. The final use of advertising, and the most common for eCommerce and B2B, is direct response.

Advertising 109

Advertising Advertising Strategy Publicity 109

Rock the Status Quo

DECEMBER 10, 2015

I might identify local women-owned business associations who publish a member magazine, and pitch ideas related to available funding options for minority and women-owned businesses, or the impact of gender stereotypes on big financial decisions, and how to combat them. After this audience, perhaps technology publications are a great fit.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Nowadays, the way business is done has changed greatly.

Financial 120

Financial Healthcare Media Relations Technology 120

Bianchi Biz Blog

MARCH 21, 2024

There certainly isn’t a lack of information available out there and it can be difficult to decide which resources are the best to focus your time on when it comes to keeping automotive and mobility technology supplier executives informed. You can also tune in to hear it Mondays on WJR’s The Paul W. Smith Show.

Automotive 120

Automotive Mobile Technology Transportation 120

Shift Communications

DECEMBER 2, 2016

Below I detail a selection of media placements the NYC B2B team earned this year, and a bit of background on how and why each piece mattered to our clients. For our client AccountantsWorld, we were eager to position them as a tech company that is thriving outside of Silicon Valley.

Media 60

Media Mobile Trends Employee 60

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

OCTOBER 22, 2019

The areas where respondents are spending less should be no surprise: 70% said magazines; and. 3 Recommendations for B2B Marketing Budgets. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 151

Employee Print Writing Survey 151

Scott Public Relations

MAY 13, 2019

Shamefully, the personalities of those who die in gun violence have grown to such a number, that –after the obligatory People Magazine photo pictorial – it’s hard for readers to remember them. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. But we must. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Shamefully, the personalities of those who die in gun violence have grown to such a number, that –after the obligatory People Magazine photo pictorial – it’s hard for readers to remember them. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. But we must. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

The Hoffman Agency

FEBRUARY 1, 2021

The whole mentality creates a weird juxtaposition between desperately wanting to be in a magazine, but seemingly having little respect for the extremely high editorial bar to achieve it. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space.

Agency 98

Agency Automotive Company Mobile 98

PR 20/20

OCTOBER 9, 2018

We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes. Q: How did you decide on the ideal marketing technology stack? So, our tech stack is a little different.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

APRIL 21, 2016

Our technology team recently built computer vision technology that powers a new suite of search tools based on pixel data, rather than meta data,” she explains. The technology looks at the composition of an image you like and will offer visually similar images. Unravel abstract ideas. Lange knows the struggle is real. “I

How To 40

How To Pinterest Tools Technology 40

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Flack's Revenge

FEBRUARY 12, 2020

Publication titles include “SuperbCrew,” “CIO Applications,” “CIOReview,” “Analytics Insights,” “Technology Headlines,” “Beyond Exclamation,” “Aspioneer,” “Market Exclusive” and “Industry Era.” These magazines apparently DO exist, but only for the purposes of selling feature space to gullible vendors. Nobody actually reads them.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Flack's Revenge

AUGUST 31, 2016

I was one of the first to reply: Happy to help but need more info – by “IT news” do you mean B2B, enterprise IT? Can be B2B or B2C. CIO Magazine. Anonymous (Instructional Technology Specialist). Anonymous (Instructional Technology Specialist). CIO Magazine. Can you help me out? Hacker News.

Reddit 136

Reddit Enterprise Wireless B2B 136