Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. That wasn’t the case when we launched the Ultimaker 3 this past October….

Product Launch 74

Product Launch Pitching B2B Analytics 74

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. If a company just announced a significant partnership, it may want to consider a press release.

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

MARCH 28, 2019

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. But how do B2B tech companies build long-term relationships with industry analysts?

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Explain what is required

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? For B2B, the journey can be long; sales cycles can stretch for months or quarters. In the B2B world, we are not immune to the mental shift that’s taken place in the public consciousness. Blog series?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

APRIL 5, 2018

Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry. The right media monitoring solution empowers a company to stay ahead of these events and make sure the proper protocols are in place. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. But these pieces pack more punch when timed strategically within a company’s overall PR efforts.

Leadership 149

Leadership Product Launch B2B Software 149

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. We suggest one of the best ways to move forward is by looking back. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. This company makes the key cards that many corporations use to give employees office access.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. Are you trying to attract investors?

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Following this rule shows your desire to keep your contacts informed about a company and industry on their radar, but not in a way that shows blatant disregard for what they cover. Your company newsletter.

Pitching 170

Pitching Media Product Launch Agency 170

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Many companies put minimal effort toward their pages, and it shows. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. The company is known for its high-end fashion and accessories, including handbags, shoes, clothing, and also TikTok content!

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications. It goes without saying that press office skills are vital in public relations.

How To 62

How To B2C Trends B2B 62

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S., Here’s how the company says answers from reporters tallied up: 16) How can PR help reporters?

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Soon after he spoke with us, the CMO left the company.”. For example, in B2B technology businesses, there is so much complexity, it’s a necessity to carve out specialization in product management, for example.

Survey 97

Survey Marketing Product Launch Analytics 97

Shift Communications

FEBRUARY 9, 2015

While job seekers and people making career transitions provide marketers with an opportunity to glean intelligence about a company, it’s the employees of corporations who are decision makers, especially in B2B marketing. revenue per user, and the trend for growth continues upward: What does all of this mean? Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40