Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 102

B2B Study Company Leadership 102

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B 137

B2B Marketing eBook YouTube 137

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Ask yourself the following questions : Is my company or client involved in philanthropy or community work?

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. So how can a brand representative go about building a B2B event around a remembrance or holiday?

B2B 156

B2B How To Conference B2C 156

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Ronn Torossian

DECEMBER 29, 2020

What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Data Report 195

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Before a company can start crafting its message, knowing the audience inside out is crucial.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences.

Conference 62

Conference B2B Company Strategy 62

Agility PR Solutions

OCTOBER 10, 2023

CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation appears to be more complicated for DX professionals, a […] The post B2B companies (..)

B2B 123

B2B Company Marketing Brand 123

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

B2B 138

B2B Survey Marketing B2C 138

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B Privacy How To Retail 156

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 79

B2B Marketing Measurement Social Media 79

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. The B2B marketplace is shifting – starting with customer demographics.

B2B 276

B2B Social Media Brand Branding 276

Agility PR Solutions

APRIL 5, 2023

Generating leads for B2B companies is like taking a walk through a minefield. That’s […] The post 8 costly lead-generation mistakes B2B companies must avoid in 2023 appeared first on Agility PR Solutions.

B2B 86

B2B Company Strategy Marketing 86

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 160

B2B Leadership Marketing Software 160

Agility PR Solutions

MARCH 18, 2024

Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a few steps required to establish your company. Others prefer to work more directly with other businesses.

B2B 86

B2B Consumer Marketing Company 86

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Measurement Corporate 88

5W PR

NOVEMBER 16, 2022

Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. The post Instagram Stories and Lead Generation for B2B Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 88

Instagram B2B Company Leadership 88

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

Survey 110

Survey B2B B2C Company 110

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 144

B2B Study Consumer Report 144

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

B2B 119

B2B Social Media Marketing Media 119

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Stay alert for B2B technology changes.

B2B 256

B2B Pitching Conference Privacy 256

Agility PR Solutions

SEPTEMBER 29, 2021

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. B2B lead […]. B2B lead […]. The post 7 effortless methods for B2B lead generation appeared first on Agility PR Solutions.

B2B 191

B2B Pitching Marketing Company 191

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. For every B2B PR expert, tech PR specialist, or general PR enthusiast, they are a useful compass that help point us in the right direction. It’s guaranteed to make one more social-media savvy.

Company 203

Company Trends Case Study Crisis Management 203

Agility PR Solutions

NOVEMBER 6, 2022

As companies face increasing pressure to retain customers and grow […]. The post Despite focus on retention, most B2B companies neglect customer success enablement appeared first on Agility PR Solutions.

B2B 78

B2B Company Strategy Marketing 78

Agility PR Solutions

OCTOBER 18, 2023

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 114

B2B Technology Marketing Storytelling 114

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Agility PR Solutions

NOVEMBER 2, 2020

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […]. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].

B2B 86

B2B Company Tourism Trade Shows 86

Barokas

MARCH 23, 2018

Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. Still, it’s a huge challenge for B2B brands to figure out what content to post on Instagram. Images that highlight workplace culture drive talent acquisition.

Instagram 128

Instagram B2B Company Creativity 128

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 95

B2B Brand Branding Marketing 95