Sword and the Script

AUGUST 29, 2017

The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO. Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? Then it spreads like a virus.

Leadership 66

Leadership B2B Study Marketing 66

Sword and the Script

FEBRUARY 17, 2015

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program. People often buy from brands because it reflects well on themselves.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stern + Associates

JULY 21, 2023

This scenario exemplifies the core essence of digital PR, a proactive approach to disseminating brand stories and fostering meaningful interactions within the interconnected digital sphere. It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! The brand could have taken action a lot quicker by recalling the product, instead of choosing to fight the claims.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. In other words, it’s telling your brand’s story after a prospect clicks on your website link. In fact, ninety-three percent of B2B marketers use content marketing.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. C orp Comm Unprepared for Crisis. The benefit of crisis communications planning often isn’t revealed until the heat of a crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Has your business attitude changed over the years?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. Unquestionably, B2B blogging, as a topic, re-emerged as hot.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 200

Writing Communications Marketing B2B 200

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Has your business attitude changed over the years?

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will be important to optimize client messaging and content for voice, driven by how people ask about services and products and the topics relevant to brands.

Trends 49

Trends Mobile Video B2C 49

Prohibition

AUGUST 5, 2021

The brand launched the #ViciousCircle campaign on social media which has led to positive conversations online surrounding the usually taboo topic. The brand launched a competition on social media where one lucky winner was set to win a solid gold can of BrewDog. Great work HSBC! It’s time to break the #ViciousCircle.

Banking 62

Banking Social Media B2C Course 62

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. At The PowerStation | Communications, he directs: Strategic program development and management. Branding development and execution.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

NOVEMBER 12, 2019

about the company’s most recent round of funding, underscores how the company says it is different from other review sites: “And 56% of B2B buyers use reviews as a key resource while fewer than 25% of buyers rely on analysts. Funding: $25.1 million over four rounds. Commentary: An article on Pulse 2.0 Monthly traffic: 1.7

Software 17

Software B2B Marketing Data 17

Prohibition

JULY 14, 2021

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. The press picked this up and ran with it to showcase how unfair and irresponsible the email was.

Training 62

Training Employee Government B2C 62

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?

Publicity 91

Publicity Radio Crisis Crisis Communications 91

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! The brand could have taken action a lot quicker by recalling the product, instead of choosing to fight the claims.

Crisis 62

Crisis Instagram Social Media Facebook 62

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

Garrett Public Relations

JULY 14, 2019

We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. But, beyond the initiatives that skilled public relations practitioners generally […].

Reputation 123

Reputation Publicity Brand Branding 123

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. It includes a link to a landing page with the offer. and use data to execute? Talk to Us !

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

Brand 115

Brand Branding Reputation Corporate 115

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network.

Agency 64

Agency Meeting Technology Software 64

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper.

Journalism 52

Journalism Training Consumer Tools 52

Sword and the Script

DECEMBER 26, 2017

A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. ( B2B Content Marketing ). B2B Lead Generation ). B2B Content Marketing ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience.

Strategy 59

Strategy Company Communications Construction 59

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. PR agencies often create creative and innovative strategies to get your brand noticed. Internal communications. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge.

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

DECEMBER 4, 2023

Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59