Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. A Look at Technology Evolution. How Soon is Now? The Metaverse is not a new concept; it is about 30 years old.

Real Estate 156

Real Estate Case Study Technology Education 156

NewsWhip

FEBRUARY 15, 2024

Article-level prediction It’s impossible to talk about foresight without talking about prediction, and NewsWhip brings our users that with predicted engagement at the article level. Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours.

How To 78

How To Reputation Analysis Technology 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution? . email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 67

Technology Advertising Advertising Community 67

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web. Akhenaten and #Nefertiti I don't claim to be a scientist.

Company 148

Company Web Ethics Analysis 148

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? There was a 1988 BusinessWeek article that mentioned “secret sauce”, also when describing CD-ROM tech.

How To 194

How To Wikipedia Engineering Web 194

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution? email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 57

Meeting Media Training Automotive 57

Ethical Voices

JANUARY 26, 2023

In this case, M&M has (at least temporarily) replaced technology (animated characters) with a human because of the divisiveness the characters were driving? Should you buy your company’s data for sale on the dark web? What are the pros and cons of buying stolen data from your company on the dark web?

Ethics 93

Ethics Case Study Web Technology 93

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. Articles in their raw form aren’t measurable. Let’s break it down. Those entities are then categorized and labeled.

Measurement 150

Measurement Analytics Data Product Launch 150

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. These web-based platforms combine project management tools with a calendar.

Tools 203

Tools Web Banking Wikipedia 203

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance.

Guidelines 97

Guidelines Ethics Analysis Trends 97

Contently - Strategy

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google itself has announced it does not plan build “alternate identifiers to track individuals as they browse the web.” That said, technologies like this still put control squarely in Google’s court.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. Find the web publishers that drive public interest. Related articles. Request a demo. Paul Quigley.

Web 78

Web Crisis Data Trends 78

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Reddit 78

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. companies that have web presences in Europe or market products there. Karen Swim, APR, is the founder of Words For Hire , where she helps B2B, technology, and health-care clients identify, connect and engage their targeted audiences.

Ethics 247

Ethics Data Privacy Policies 247

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Tools Social Media Trends 170

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, if your organization is mentioned in an article, and a week later, a reader of that article visits your website and downloads a white paper these tools can attribute the activity to that article.

Measurement 94

Measurement Communications Survey B2B 94

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue.

Software 150

Software Measurement Analytics Data 150

PRSay

FEBRUARY 11, 2019

The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing. Penn brings together links and tweets from a variety of web influencers. Almost Timely — Author-podcaster Christopher S.

Communications 107

Communications Storytelling Analytics Web 107

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Buzzstream

JANUARY 22, 2024

Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched? So, you’ll also need to judge the quality of the writing itself. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

NewsWhip

OCTOBER 19, 2021

This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. . This surfaces the articles and posts that are predicted to get the most public engagement at the top of the feed.

Media 145

Media Reddit Crisis YouTube 145

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Just adding your article to this large pile of information is not enough to spark their interest. The IR landscape is constantly changing.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. Top shared articles (linked). Did you know?

Company 154

Company Tools Technology Software 154

Sword and the Script

FEBRUARY 14, 2023

Adding metadata and other enrichments to article feeds and inbound press releases (including classifying against predefined content taxonomies, sentiment, and customized named-entity types), which increases efficiencies and also supports content discovery and accessibility,” said Putney from Cision. “We Assisting content discovery.

Software 140

Software Pitching Analysis Community 140

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. I’ll dig into that more in a moment. So how does it work?

Software 85

Software Media Relations Pitching Media 85

NewsWhip

OCTOBER 21, 2020

They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. It highlights the news articles being written alongside the public interest in those stories. Within your Crisis Dashboard you can select any article and see how big it was, is, and will be. Crisis Dashboard.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 159

Software Tools Print Technology 159

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. Part of this was determining which articles out of the 1000 daily stories should get an extra boost.

Viral 120

Viral Data Web Trends 120

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78