ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 86

Publicity Survey Enterprise Pitching 86

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Articles, blog posts and content picks.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Everyone wants to be in your column or article. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?!

Pitching 60

Pitching SEO Media Relations Report 60

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Your shares will help build a reputation as a future source who drives results for them. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

The Proactive Report

OCTOBER 12, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Article Cross-Posting : One of the best things you can do, after you start producing content (for brand promotion, not SEO) is to do a little strategic cross posting. You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Victorious PR

NOVEMBER 7, 2023

Social media, targeted ads, press features, and news articles – your online presence is the canvas on which your story is painted. That’s why PR isn’t just essential, it safeguards your reputation. Get cozy with journalists, pitch your story, and watch your brand soar.

SEO 52

SEO Web Conference Real Estate 52

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks. earned $13.9

Software 86

Software Pitching Internal International 86

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. 2017 PR Takeaways. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 21, 2015

The solo or duo practitioner sucked in with slick SEO snake oil. SEO the Example, but PR, Marketing also Prone. More often it drafts a press release, a pitch, or a contributed article for a half-baked idea, a poorly baked product, or a promise it can’t deliver. Dropping links in blog comments is an effort at scale.

SEO 60

SEO Interviews Reputation Blogging 60

ImPRessions - Crenshaw Communications

MAY 23, 2017

For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

FEBRUARY 20, 2013

And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

Government 109

Government Reputation Web Corporate 109

Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. This makes it extremely difficult to build awareness and reputation. You could spend years and thousands of dollars on SEO with slow-to-no success, no matter how talented your SEO expert is.

SEO 100

SEO Marketing Small Business Google 100

Sword and the Script

SEPTEMBER 18, 2018

I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. 7) How has your nonprofit experience helped you professionally?

Media Relations 69

Media Relations Media Insurance Insurance 69

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( 11) Corporate reputation suffers with bad experiences. “82% The venerable email pitch. “92% 16) Pitch in the morning. . Brands in Politics ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Buzzstream

OCTOBER 30, 2018

In a way, it was a surprise to the group: If we’re being transparent, these Vanity Grid articles were downright embarrassing. But as a data-driven, users-come-first company, we needed to ensure the project continued with a high-quality and reputable series of reports that we felt comfortable releasing. (In

Software 56

Software Report Data Strategy 56

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment:

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. The deluge of PR pitches. Pitch proof points with claims. Journalists produce 10+ articles per week. PR takes on content and SEO duties. “PR

Survey 178

Survey Marketing B2B Study 178

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. Bylined Articles. Disinformation.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Both profitability and reputation ride on the decisions of B2B buyers. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Improving their brand awareness and reputation. Supercharging SEO. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Contextual Relevance.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Does reputation top profit? Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You keep offering useful information in articles or videos. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find.

Publicity 67

Publicity Small Business Advertising Advertising 67