Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Multimedia Development & Visual Storytelling. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

JULY 10, 2019

The Art Of Storytelling In Business Communications And Public Relations. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? Techniques For Effective Business Communications. The prudent first step would be investigating whether it’s true.

Pitching 103

Pitching Storytelling Corporate Communications 103

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Transparency Transparency and authenticity are critical in building trust with customers.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

The Hoyt Organization

DECEMBER 12, 2023

That’s why we’ve put together this article on how to build confidence in your PR pitch. Craft A Clear And Compelling Story Storytelling helps you connect with your audience. A clear story helps your brand stand out as a relatable character in various scenarios and establishes it as a must-have solution for your audience.

Pitching 96

Pitching Publicity Meeting Storytelling 96

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. See our earlier article on how PR agencies set budgets and billing. And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

The Hoffman Agency

MAY 9, 2018

With this in mind, I’ve plotted journalistic demand against the five core types of content that PR depends on to drive media coverage: Public domain news. Bylined articles. More daunting, the type of storytelling that depends on content not in the public domain takes greater expertise. Non-public domain news. Industry features.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. I was fascinated by people, the way the human brain functions, and the reasons people behave the ways they do. The rest is history, and I’ll celebrate my sixth year as a journalist this year.

Meeting 106

Meeting Media Travel Journalism 106

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. I read your article about bitcoin. The near future of digital news may be as tumultuous as the near past,” he wrote. An assignment editor says: ‘I want to know more about X.

Pitching 215

Pitching Journalism Construction Writing 215

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Ishmael's Corner

FEBRUARY 24, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times.

Reputation 109

Reputation Storytelling Communications Publicity 109

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 97

Agency Automotive Company Mobile 97

PRSay

OCTOBER 31, 2019

If every reader shares the article with someone else, the journalist just doubled their page views. You might have noticed a rise in articles like “10 types of people you’ll meet at private school.” Because people read those articles and send it to their buddies from private school like, “#7 is totally you!”

Pitching 138

Pitching Video Engineering Web 138

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

MAY 3, 2022

Sussman suggests that public relations practice emerged following the First World War as a way for corporations to defend themselves against public criticism and political attack. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

Ishmael's Corner

APRIL 21, 2015

There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today.

Company 60

Company Media Storytelling Interviews 60

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. They may also be reached through storytelling. For insight into befriending competitors, check out this Entrepreneur article. Negative press should be buried.

B2B 147

B2B B2C Enterprise Pitching 147

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. You can also get a copy of our free ebook: " Setting Up a PR Plan ".

Strategy 76

Strategy eBook Consumer Fashion 76

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is about who you know. Not really, or at least not entirely.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Communications Conversations

FEBRUARY 15, 2017

And, in their hearts, PR folks are storytellers. On storytelling. Not to beat a dead horse, but again, influencer marketing is very similar to media relations. Download the full report here (Disclaimer: I was not paid by Traackr or its affiliates to write this article). They know how to spin a yarn or two.

Marketing 84

Marketing Storytelling Study Data 84

Landis PR

NOVEMBER 22, 2021

He/she is your storyteller. Related Articles: American Press Institute: 7 characteristics of effective accountability journalists. If a reporter doesn’t get the point of a story pitch – provided you’ve done your job as a PR pro correctly – it’s a problem. A reporter isn’t your teammate. Empathetic.

Ethics 52

Ethics Pitching Storytelling Report 52

Communications Conversations

APRIL 8, 2015

When evaluated against editorial content—articles with no advertiser affiliation at all—some T Brand Studio Paid Posts incited as much engagement as high-performing articles that run on nytimes.com. It’s using different media (note the videos in both pieces). Because an article in The New York Times holds value.

Advertising 60

Advertising Advertising Trends Storytelling 60

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Articles will get shorter and video will remain king. Share Tweet Share. Until next time! Critical Mention.

Journalism 78

Journalism Social Media Radio Fashion 78

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” As I mentioned, I’ve done all sorts of things in media. I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies.

Newspapers 120

Newspapers Reddit Journalism Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

At more than 6500 words, the article is a very long read for any medium, let alone online. Artificial intelligence is also finding its way into content marketing, which means it’s only a matter of time until data-driven storytelling gives way to automated content creation.

Trends 120

Trends Mobile Video Film 120

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113