Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. One option is to pursue contributed articles. What’s a […].

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The unit will be led by Kwittken and PRophet will be the unit’s flagship product. So how does it work?

Software 85

Software Media Relations Media Pitching 85

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). DIY Buyers tap Self Serve Info. ” Fighting Fire with Fire.

B2B 120

B2B Media Relations Media Social Media 120

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. Onclusive has long been the premier provider of PR analytics.

Enterprise 307

Enterprise Analytics Media Analysis 307

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

PRSay

MAY 23, 2018

The vast audience consists of anyone and everyone, rather than a specific target, and overall readership numbers don’t necessarily indicate the number of people who will read your particular article. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Mention depth of content.

Media Relations 135

Media Relations Publicity Media Blogging 135

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Product Announcement or Re-introduction.

Media Relations 70

Media Relations Media Financial Reputation 70

PRSay

JUNE 7, 2018

Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. They’re probably not thinking about the extraordinary PR pro who wrote them a carefully crafted pitch or detailed follow-up email that may have inspired a great article.

Media Relations 94

Media Relations Pitching Media Conference 94

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Interesting narratives about the outdoors and how the products enhance the outdoor experience can be shared.

Strategy 78

Strategy Brand Branding Travel 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters. The answer is yes!

How To 397

How To Software Media Analytics 397

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 71

Software Tools Pitching Media Relations 71

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution? . email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

SEPTEMBER 18, 2018

I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in.

Media Relations 69

Media Relations Media Insurance Insurance 69

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way.

Pitching 298

Pitching Software Construction Writing 298

ImPRessions - Crenshaw Communications

MAY 3, 2021

The key is to choose a relevant area and bridge back to your core product or service. However, if a client is producing breakthrough technology and results — and they likely are — developer and IT media publications can really resonate with CIOs and work wonders when it comes to product reputation.

Retail 368

Retail Media B2B Pitching 368

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution? email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

APRIL 18, 2022

Citing a previous article they wrote will help your email stand out. . Our role as media relations reps is to smoothly hand over information in an effective and timely way. Using simple but judicious follow-up lets us be more effective and productive. Other ways to follow up.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Even a clearly superior product or service may not be compelling enough to generate interest from the press, especially in larger outlets, who tend to be pickier about which pitches they read and proactively cover. . This opens opportunities beyond the conventional product or service announcements. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What are Paid, Owned, and Earned Media?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Refrain From Asking For Coverage If you are sure that an article is live and you are in need of a clipping, don’t just request a link.

Technology 100

Technology Publicity Pitching Trade Shows 100

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Taking the time to put thought behind client communications will save time and productivity in the long run. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JULY 26, 2022

For any non-marketers out there, paid media is when you pay to place an article with a particular website. Take a look at this piece of paid media from Webex that appeared recently in Forbes. No matter how good the article is, that fact will affect the reader’s perception of the content. How do you earn media?

Media 176

Media Pitching Agency Guidelines 176

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . You need to plan ahead, keep the dollars aside and carefully research the most credible media partner.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Develop a targeted media relations strategy to secure press coverage, interviews, and product features in relevant publications.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

The article workflow is intense. This will result in more karma points with media and will be an education in navigating soft story outreach overall. On the flip side, see this earlier post for a few rules to break for killer media relations. Tread lightly with product reviews. Know how to wield an ‘exclusive’.

Media 218

Media Pitching Report Education 218