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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97
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The Implications of the Growth of Social News

Cision

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. I’ve included links to all these sources at the end of this article. Digital media is booming.

Crisis 151
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. More than 500 million hours of videos are watched on YouTube each day. Data continues to drive coverage.

YouTube 136
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Social Sharing Feeds Our Appetite for News

David PR Group

He handed me a faxed copy of the article—not an original. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Back in ’09, faxing an article was equivalent to today’s social sharing. I was taken aback. You don’t get your local paper?”

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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Display Charts by Time, User Type, Traffic Channel, Source and Referrals.

Radio 116
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Thinking Critically with Robyn Stevens

Critical Mention

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Articles will get shorter and video will remain king. Share Tweet Share. Until next time!